You have just created your first Amazon store. Cool! And like any smart seller out there, you want to keep a close eye on your store’s performance to make better business decisions moving forward. The question is, how do you get started with Amazon Brand Store metrics tracking? After all, you haven’t done it before. You have no idea of how to set it up, what KPIs to study, and where to find these KPIs inside a store.
Don’t worry; this guide will help you out. It will walk you through the basics of metrics tracking for new Amazon brand stores. Once you have finished reading it, you will have all the necessary information required to monitor your store sales, traffic, order value, and much more like a pro.
So without any further ado, let’s get started.
While you can use different third-party tools to keep tabs on how your store is performing, Amazon offers a—free—feature too, called Stores Insights, which enables you to track all the important business metrics under one roof. We recommend using Stores Insights over third-party tools for metrics tracking.
Amazon Stores Insights is a built-in tool available to brand store owners on Amazon to help them get valuable insights into their store’s performance. Using the Stores Insights feature, you can get accurate and up-to-date data on how your audience (and customers) interact with the different pages on your store in a completely automated way. The best part is you don’t have to pay anything to use it. All you need is a dedicated store page on Amazon, and you are good to go.
To access Amazon Stores Insights:
You can find many useful metrics inside Stores Insights. These include:
The data concerning views and visits is refreshed daily, giving you a close-to-real-time analysis of your store’s footfall. Other metrics like units per order, sales per visitor, and sales per order are made available every two days. So if it’s Thursday, you’ll be able to view the data for Tuesday or earlier. All reports are downloadable in CSV format for offline viewing.
Amazon Stores Insights offers five different views for convenient analysis. These include Overview, Sales, Traffic, Pages, and Sources.
When you first create a store on Amazon, not all metrics are instantly available inside Insights. The smiling A collects and adds information over time. This is especially true for tagged sources data, which can sometimes take months in rendering. It needs to meet Amazon’s data threshold before it can be calculated.
In short, if you ever find a metric missing from your store performance dashboard, don’t panic. Let Amazon algorithms do their work and wait for the data to be made available.
Furthermore, Amazon store analytics only provide those insights that are specific to your store. For example, if you are running a Sponsored Video ad campaign, and it links to your product’s details page – your store performance dashboard won’t record any visits, resulting from this campaign. These will be measured separately under the Campaign Management tab.
Monitoring your store metrics is essential to your success on Amazon. It gives you an idea of how your business is performing and where you need to improve to consolidate your sales further. Amazon Stores Insights is a great way to keep track of your store-specific KPIs. It tells everything you need to know, from daily visits to daily sales to the sources that bring the most traffic to your Amazon store. Start using it today and make better business decisions for the future.
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