4 Key Product Management Tools

Product management is a complex process no matter what type of project or product you’re trying to manage. we’re going to discuss 4 key product management tools you should have in your stack to maximize productivity, minimize mistakes and keep everyone working toward the team’s shared goals.

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Zendesk is customer service and support ticket system. It allows you to handle everything from tech support requests to customer returns to scheduled service at their home. This cloud-based helpdesk tool is used by literally hundreds of thousands of organizations.

Maintain your knowledge base through Zendesk, whether it contains company policies, self-help references for employees or internal processes you want your team members to follow. The system includes user forums and a knowledge base out of the box. It also offers an easy to set up a support desk website that blends seamlessly with your existing website.


Craft-IO is a product management tool. It allows you to gather all the input at the brainstorming meeting on solving software glitches and share it with the Jira bug tracking tool. You can access data from Zendesk and collect expert opinions on how to solve the issue and delegate tasks to team members.

When you finish updating user documentation, you can notify customers via Zendesk that the changes they requested were made. Congratulations, you just showed them that you listened to them. Or you can notify customers who requested bug fixes and new software features when they’ve been rolled out.

One of the benefits of Craft-IO is that it can support any type of project. You can use the same tool — Craft-IO — to manage new software releases, the documentation updates, and your marketing content.


Salesforce is a customer relationship management system. Track customer interactions with your customer and know for certain which landing pages are converting specific customer demographics.

Track all customer interactions with the brand in one place. Then you don’t have people lost in the hand-off between billing and tech support, customer service and the service department. Note that Salesforce can share data with Craft.io.

Furthermore, Salesforce gives management a single source of data on everything your customers are doing and how they are relating to the business. Know how many marketing emails it took to bring back a customer who hasn’t bought anything for a while and track the rate of returns or negative surveys.

You get the information you need to make data-driven decisions for everything from which marketing channels to use to how many people you need in the customer service department. The integrated platform breaks down silos and ensures that customers experience consistent service across all channels.

When problems arise, you can respond more quickly because the information flows up from all channels simultaneously. Whether it is updating user documentation, fixing software bugs, issuing a recall notice or changing PR material due to customer outrage, you can be on top of things.

The Google Suite

The Google suite of tools includes but isn’t limited to Google Analytics for your website, Gmail for email, Google Hangouts for online meetings and Google Drives for storing files. Google Drive isn’t as good for collaboration and information capture as Craft.lO, but it is compatible with that tool. You can use Google forms for customer surveys.

If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.

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