There’s no doubt that lead generation is the fastest and most effective way to grow as a business online – lead generation companies all over the world will tell you that for free. But, how do you make sure you’re doing it the right way? With so many trends coming and going, algorithm shifts, and other elements of your business to keep an eye on, it can be difficult to make sure your leads are of good quality and that you’re getting enough of them.
The way in which businesses generate leads is constantly developing with regards to the latest trends, but that doesn’t mean you can’t harness some basic knowledge to make sure your core lead-generating strategy is as effective as possible. Read on for some useful tips that will change the way you operate forever.
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1. Perfect Your Targeting
The first and most important rule of any lead generation campaign is to ensure that enough time has been taken to perfect the targeting. At this stage, data analysis is key – if you aren’t targeting the right people with your ads, it’s unlikely that any will become leads or convert at all. Facebook, LinkedIn, and other social platforms have specific targeting funnels that you can use when distributing your ads, but if you’re using paid search, you will have to conduct extensive research before you decide on your overall advertising approach.
2. Capture Attention With Quality Content
To generate leads, a company needs to have compelling content across its social channels as well as its website. Without this, there’s a significant chance that the bounce rate on key landing pages is going to be sky-high. Seek assistance from lead generation companies offering content and social media services to ensure that the tone and style of your brand is reflected in each and every word.
You may also want to re-think the layout and overall design of your landing pages – are they user-friendly, and are you showing enough effective calls to action? Many lead generation companies also offer design advice, so make sure you get in touch with the professionals.
3. Use Tools To Track Leads
There are an abundance of useful tools out there that you can use to track your campaign performance and the quality of your leads. Try Hubspot for all-around inbound marketing and sales, or Google Analytics for website traffic and audience behavior analysis. With data on your side, you can easily ensure that strategies are being tried and tested, hopefully resulting in continuous improvement.
4. Nurture Your Leads
Companies that try to generate leads without paying them any attention are often wasting their time. In order to convert a quality lead, you need a well-thought-out strategy including some form of nurturing – usually via email. With automated follow-ups, you can continue to push relevant content, encourage visits to your website and hopefully spark enough interest to convert significant amounts of leads.
5. Keep An Eye On The Competition
Finally, competitor research isn’t something you can do once and then just forget about. It’s an ongoing project, and one that will benefit you if you take it seriously. Take the time to look into what your competition is doing – whether they have launched a new website, a new product, or a new service. This information will help you to alter and edit your lead generation strategies as needed to remain one or two steps ahead – just where you need to be.
To generate leads well, you must not only follow these tips, but also ensure you’re not making these common mistakes. Once you’re clued up on the basics, you can prepare to fly high and see a significant increase in sales.
Author Bio: Larry Kotch is the co-founder of The Brains, an award-winning digital marketing agency. Ranked #3 in B2B Marketing’s Global 30 under 30, Larry leads a dedicated, remote team of talented digital marketing professionals.
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