In the digital marketing world, you’re juggling many responsibilities at once. Depending on your role, you could be talking to clients, pitching services to prospects, managing the execution of various campaigns, reviewing data, or some combination of all of these.
If you want to be successful, you’ll need some way to simplify these tasks. In some cases, that means automating these tasks altogether. In others, it means better organizing or communicating these tasks. In any case, you’ll need a suite of effective tools to make your work more productive.
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The 5 Tools Every Digital Marketer Needs
These are some of the best time-saving and results-boosting tools you can use in your digital marketing team:
- Proposable. Let’s start with Proposable, a tool that offers digital marketing proposal templates you can modify and customize for all your digital marketing prospects. Put together a thorough presentation or a simple rundown of your services, set your prices with optional line items and quantities, and build out a specific pricing catalog to complete your proposals even faster in the future. You can even share proposal templates with teammates, collect signatures, and track your proposals in real-time.
- Google Analytics. Google Analytics has been one of the best digital marketing analytics tools for more than a decade, in part because it’s totally free, but also because it’s both comprehensive and easy to use. Anyone with a Google account can access Google Analytics for free. To start tracking website data, all you’ll need to do is copy and paste a script into the backend of your site—a task even non-tech-savvy people can handle. From there, you’ll have access to hundreds of metrics and data visuals to help you understand your marketing success, including organic traffic, on-page behavior metrics, and conversion rates.
- HubSpot. HubSpot offers a comprehensive suite of sales and marketing tools you can use to streamline your marketing efforts from start to finish. These tools also tend to be modular, meaning you can selectively use just one tool, or use all of them together to support your entire organization. You can keep track of your customers’ information in a CRM, use automation to make your digital marketing campaign more streamlined, and/or make use of the sales hub to master your close rates.
- Sprout Social. If your digital marketing campaign includes social media marketing, make sure you’re using Sprout Social. Designed specifically to help marketers navigate and master their approach to platforms like Facebook, Twitter, Instagram, and LinkedIn, Sprout Social is already used by more than 20,000 organizations. With it, you can manage all your social accounts in one location, analyze data to improve your approach, and even assign tasks to different members of your team.
- BuzzSumo. No matter what kinds of strategies you’re using in your digital marketing campaign, you’ll need to better understand your audience—and the world at large—if you want to create effective messaging. BuzzSumo can help you do it. It’s effectively a research tool that helps you find some of the most popular and best-performing content currently being circulated. Depending on your goals, you could use it to find inspiration to write content of your own, find content to share across your social channels, or even identify influencers with whom you can partner in the future.
Trying New Tools
These tools are just the tip of the iceberg—there are thousands of tools that digital marketers can use to improve their results, reduce the time they spend on basic tasks, and/or better understand their audience. Make sure you keep an eye out for new tools, and when you find an interesting one, give it a free trial to see if it fits your organization.
Ask yourself these questions:
- Does this tool save time? This tool likely seeks to improve at least one type of task. Is it successful in reducing the amount of time you spend doing it?
- Is this tool complicated to use? How long did it take you to learn how to use this tool effectively? Is it intuitive, or did you have to spend a few hours getting used to it? How easy would it be to train a new employee on this tool?
- Does it play well with others? Tools are more effective when they work together. Does this tool easily integrate with the other platforms you use?
- How expensive is it? Finally, think about the cost. Robust tools tend to be expensive—sometimes in excess of their true worth.
Since most digital marketing tools offer a no-risk free trial, there’s no harm in giving these tools a try. Work together with your team to build the best suite of tools to accomplish your goals.
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