If you haven’t heard about explainer videos yet, this is going to be an exciting post for you. Explainer videos are short, animated videos, usually in the 30 to 90-second range, that teach visitors all about your product or service in a simple, fun, and engaging way.
How long do you usually spend on a new site that you visit? If you’re like most people, probably no more than a few seconds, unless there’s a compelling reason to stay. Explainer videos provide a unique hook to your visitors that can help you stand out amongst other competitors in your industry. Besides grabbing your audience’s attention, below are a few more reasons why your business needs an explainer video.
In a saturated market, standing out can be a real challenge. Explainer videos are an excellent way to do just that. If you need proof, check out your competitors and see which have an explainer video worked into their site. Then use an SEO test to find out what their best-performing pages are content-wise. [pullquote]More often than not, the page with the explainer video will have massive results compared to the rest.[/pullquote] That’s because people love watching these videos, and they genuinely pique their interest. People will choose your website over competitors simply because yours provides a fun and unique experience that the others didn’t.
When was the last time you got a text from someone else and severely misinterpreted it? Probably today, if not a few minutes ago. This is the frustrating part about text. Everyone has their own voice and viewpoints that can sometimes scramble the intended message.
With video, you’re in full control. You provide the user experience through a mix of audio and visual effects that align perfectly with your pitch. It then becomes much easier to provide people with a clear picture of what pain your solution solves. You also have the ability to show what differentiates your product from the rest, which can sometimes be off-putting if done in writing.
A well-crafted video can hook, describe a product, and connect with your audience in less than 2 minutes. That’s good enough for me, but what if it also boosted your conversion rates by as much as 20%? Count me in.
Explainer videos allow businesses to keep track of how many views the video received and how many sales were made after. Since most explainer videos have a call to action at the end, the two are usually a direct relationship. If you’re not using an explainer video on your website, you’re missing out on a significant portion of increased sales.
More than anything, businesses are about people. People love to buy from others who they feel a strong connection with. An explainer video is a great way to introduce visitors to the real you. It gives them the first (and sometimes only) impression of who you are as both a person and a business.
If you’re running an online business especially, it can be hard for customers to know and understand who they’re buying from. An explainer video is a quick and effective way to fix that issue, which is probably why they yield such a high increase in sales.
Explainer videos are a quick and affordable way to maximize customer interest, define your product, boost sales, and showcase your personality. Most videos can be made for a couple hundred bucks and easily pay for themselves in no time. Make the most of your business and invest in making one today.
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