Content marketing in 2020 witnessed swift changes to become relevant and engaging for the evolving target audiences. COVID-19 pandemic is one of the major forces shifting the tides in the content marketing game.
As an industry, the global content marketing market is likely to grow by more than USD 269 billion during 2020-2024, progressing at a CAGR of 13% during the forecast period. Around 46% of the budget is spent on content marketing.
Content marketing drives brand awareness, demand, and revenue. Therefore, it is important to evolve your content marketing strategy continuously.
Here are the top four trends you need to know for your 2021 content strategy.
As per the global survey on AI by McKinsey, participants from a variety of industries attribute 20% or more of their businesses’ earnings before interest and taxes to AI. It indicates the impact and growth of AI in 2021 and beyond.
A PwC report says that AI could contribute up to USD 15.7 trillion to the global economy in 2030. The implementation of AI in content marketing is predicted to become increasingly important. It will help improve the user experience or personalize content for the target audience.
Businesses are already using AI and ML in content marketing for the below tasks.
Customer experience encompasses the behaviors, emotions, and attitudes of the people using a product, system, or service. It helps you ensure the association between your business objectives and customers’ needs.
You should use different customer service management software to optimize the customer communication channels. Customers should be nurtured at every stage of the buyer journey to pull them towards conversion.
Focus on creating high-quality content. But, also consider how fast your page loads, the positioning of images, and the mobile responsiveness of your pages. You should also focus on making your content more personalized to have a positive impact on UX.
Interactive content such as surveys, polls, and quizzes continues to drive results. Its success is independent of consumer participation. Rather than just passively reading, your potential customer has the chance to interact with your content, further deepening the relationship.
Content personalization involves using consumer behavior and preferences. Considering these two aspects helps to show each person that relevant content is tailored to their needs. Incorporating consumer behavior and preferences elements into your content marketing strategy builds powerful insights and directly impacts purchase behavior.
In 2020, Google announced a new ranking signal that will go live in 2021 after a 6-month notice. This new ranking signal combines Core Web Vitals with their existing page experience signals.
Google provides the page experience outline that focuses on measuring key web usability factors, including:
There are three metrics to measure the above factors:
Take appropriate steps to prepare for the new user experience ranking factors before this algorithm update goes live.
Consumers prefer getting information quickly. Thus, video is a quick and effective way to communicate your message and educate your audience. As per a forecast by Zenith, the average person will watch 100 minutes per day in 2021.
A report by Cisco says that video content will form 82% of internet traffic by the year 2022. To truly pull your audience, create videos that display your content to the right audience. There are various types of video content marketing:
According to Wyzowl’s 2020 report, including video in content marketing is worth it. Here are some observations of the report.
Videos play a significant role in improving the quality of your organic traffic. Here are a few places where you can incorporate video.
Today, the Covid-19 pandemic and fast-evolving technology are changing the ways content is delivered. While the effectiveness of content marketing is indisputable, the channels, tools, and techniques marketers use to create and distribute content will continue to advance in 2021.
Therefore, if you want to grow your brand through content marketing in 2021, be sure to follow the trends above to improve your content marketing strategy. Above all, great user experience and credible user-generated content would separate average businesses from thriving brands.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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