Geographic Information System (GIS) mapping software allows businesses and public bodies to combine the power of maps with the power of big data to inform their decision making. GIS has been used to track everything from farming to pandemics. By placing data about human beings, behaviors, or physical objects over a map, it becomes clear how critical location is in determining future trends and helping to make more effective decisions.
The first example of geographical mapping being used was way before computers were involved. In the 1800s Dr. John Snow managed to identify the source of a cholera outbreak through spatial analysis.
“By talking to local residents, Snow identified the source of the outbreak as the contaminated public water pump on Broad Street. He did this by mapping the deaths from cholera and noted that they were mostly people whose nearest access to water was the Broad Street pump. His studies of the pattern of the disease were convincing enough to persuade the local council to disable the well pump by removing its handle.” – (Royal College of Surgeons of England, 2016)
These days, mapping data and information provides critical information, and knowledge, for sectors such as retail, healthcare, insurance, manufacturing, farming, and utilities. There are lots of ways to harness the potential of GIS and business mapping. GIS enables users to collect, interrogate, analyze, and display data.
There are hundreds of ways mapping software is used to optimize decision making in both the long and short term. Some of the most common are:
The ability of GIS mapping software to process complex problems in a way that even laypeople can use effectively continues to boost its popularity. As resources become scarcer and populations grow, the in-depth insights GIS can offer can make an enormous difference to the efficacy of both public and private investments; better information ultimately leads to better decision making.
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