Creating a winning eCommerce website is about more than just adding products and hoping for the best. In fact, there’s a big element of conversion science and conversion rate optimization that you have to do to ensure you’re doing the best you can.
Of course, that begins with making a few changes to your items pages themselves. Here are seven eCommerce tips for optimizing your product pages for more sales.
Part of what makes eCommerce sales so challenging is that your customers can’t see the product for themselves or touch it with their hands. This is why having stellar product photos becomes really important.
If you’re currently using ones given to you by the manufacturer, really think about getting your own version done. Hire a professional photographer who specializes in product images or even stage a few lifestyle shots to help customers see your items in action.
While this does require a bit of effort and cost on your part, it is one of the easiest ways to see a boost in your eCommerce sales.
Before the events of this year, it was said that 82% of all online shoppers used a mobile device to complete their purchase. With brick-and-mortar sales down overall due to health and social distancing concerns, it is easy to surmise that this number is higher than ever before.
Thus, it is super important to make sure your product pages are optimized for mobile. If you’re using Shopify or BigCommerce, use their available platform tools to ensure your product pages look their best on smartphone and tablet devices. After all, you don’t want to pump a ton of money into Pay-Per-Click (PPC) for eCommerce sites and then have your customers get frustrated and leave shortly after arrival.
The next thing you need to do to optimize your product pages is to provide detailed information. Doing this can help customers make a more informed decision before purchase while improving your eCommerce Search Engine Optimization (SEO) efforts.
At a bare minimum, all product pages should include a relevant title, the product cost, most important features and options, product material, size, and dimensions. You’ll also want to include any special care or use instructions and information about the product brand, especially if it isn’t your own.
Also, don’t rely on the manufacturer’s description copy. Using this on your eCommerce website can lead to a duplicate content hit, which Google frowns upon and penalizes for.
People love hearing reviews from other people. Spruce up your product pages and enjoy more sales by adding customer-generated content and social proof directly onto your product pages.
What does this mean? Well, configure your product page to include elements such as starred reviews, written reviews, and the ability to post photos of buyers using the products after they’ve received them.
Doing this gives new shoppers the ability to picture your products in their own homes and lives. In the end, this can be a very powerful strategy for making your top sellers absolutely irresistible.
Page speed is incredibly important when it comes to your product pages. Shoppers aren’t as patient as you might think they are and even a few milliseconds of delay can cause a dramatic drop in your conversion rates.
Instead, use tools like Google PageSpeed Insights to see where you stand. This will tell you approximately how long it takes your eCommerce store to load on various types of browsers, including desktop computers and mobile devices.
From there, find ways to shorten this time down as much as possible. This can mean using various Shopify or BigCommerce plugins to minimize image file sizes or just changing a few minor details on the technical side. And, of course, you can always work with an eCommerce agency if you don’t want to deal with it yourself.
Another tip is to be completely transparent about your shipping In most cases, eCommerce shoppers don’t want to be surprised about additional fees and would much rather be knowledgeable from the very beginning about what they’re facing in terms of overall price.
The good news is that if you offer free shipping, you can include this directly on your product pages. Not only is this a great way to excite your customers about this feature, but it also eliminates the guesswork of wondering what the mailing cost for the item actually is.
Finally, you want to remember to up-sell and cross-sell products on each individual item page. If a customer happens to like a certain product, there’s a good chance they’ll like something else in your inventory. Including this feature on your product pages is a great way to show off your bestsellers and help increase overall average cart order metrics.
Ready to see some killer results? Keep these seven tips in mind when optimizing your product pages.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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