Categories: Business

How To Create And Sell An Online Course

The world as we know it is evolving as we speak. As the digital landscape grows, more and more avenues of earning are being presented to the public. An example of this is through creating and selling online courses on online learning platforms. Giving out Udemy Coupons can easily start you off as an Online Course Creator with a decent amount of audience.

Everyone is all too familiar with the experience of having little to no money left in your bank account. The salary you get from a full-time day job is sometimes just not enough to cover all of your living expenses. You can take a second job which takes a lot of your time and energy. Or you can create an online course for you to earn some passive income.

While there are a lot of success stories about earning a lot of money from online course creation, hard work had to be put in so you can succeed. Here are some ways on how to create and more importantly, sell an online course.

IMAGE: PIXABAY

1. Choose Your Topic

The first and probably one of the most important thing you have to do is to think of what topic you want to talk about for your online course. The course you choose has to tick these three checkboxes:

  1. Do you have enough knowledge to teach it? When you create an online course, you need to give it some justice. It needs to be something that you are proficient at so you can create an educational resource. This can be a skill that you’ve learned from your job, an academic subject that you excel at, or a hobby that you have spent years practicing.
  2. Are there enough people interested to learn it? Creating online courses is just like selling a commodity. You need to make sure that there are enough people that will buy your course. It would be a waste of your time and effort if you create a course on an obscure topic that no one would want to purchase.
  3. Will You Enjoy Creating The Course? It goes without saying that you should make this as enjoyable as you can. Online Courses must be a regular

2. Do Market Research

Before you create your online course, you have to make sure that there is an existing market for your course. It would be wasteful when you spend dozens of hours to create your online course but then no one buys it.

Figure out whether the topic that you want to make will satisfy a demand in the market. Check out also which online learning platforms will provide you with not only the highest commission rates but also the best support.

3. Which Medium Would Be Perfect For Your Online Course?

The great thing about online courses is that you can teach it through a combination of different mediums — whichever is best with for your topic. Online courses are versatile. You can choose from a list of different mediums to disseminate information:

  1. Plain Text
  2. Animation
  3. Infographics
  4. Video
  5. Video Animation
  6. Interactive Worksheets
  7. Posters
  8. Audio

You can choose different combinations depending on your topic. If it is a complex topic, just plain text would not do.

4. Create A High-Quality Online Course

This is where hard work comes in. Put your 101% effort into creating a high-quality online course that would disseminate information properly. Teaching your course has to go without a hitch. Students will be paying a good amount of money just to enroll in your course. It then goes without saying that you should provide them with the best online course.

Thankfully, there are a lot of tools that you can use to create a high-quality course. Some of these are Adobe Photoshop, Camtasia, Animaker, etc. Make sure that your course is not only informative but also entertaining. You want to guarantee that your students give you some return business and also refer you to their family and friends.

5. Double Check Your Course

When you have finished your course, check it twice or thrice before you upload it on your chosen online learning platform. An error-filled course would make for an unsightly lesson. Aside from that, nothing screams unprofessional more than selling a course that has wrong information on them. This will ensure that you do not get returning customers.

6. Ask For Referrals

At the end of your course, ask your students to refer you to their friends and families. You can even provide discounts for students who give you new students. This is a great way of marketing as you are only paying when there are results.

7. Social Media Marketing

Another effective way of marketing is Social Media Marketing. Create a social media page and advertise your course directly to your target audience’s social media account. Do not wait for them to come but you have to take the initiative and approach them. Creating and Selling an Online Course requires a lot of effort and patience.

You would need to take into consideration a lot of factors which will help you create your course. The marketing strategies also have to be foolproof to guarantee that you do not spend on unnecessary expenditures and lose valuable resources. Researching on your topic is also highly recommended as you need to be truly knowledgeable on the topic before you teach it.

If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.

IMAGE: PIXABAY
Jessica Ruiz

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