Digital marketing has come of age. This means there are now some tried and tested methods and strategies that you can use for lead generation and for connecting with new and potential customers. Content or inbound marketing, videos, social media advertising, and cold email marketing can be used in combination to generate high-quality leads that will help grow your business.
Why Is Lead Generation Important For Your Business?
Lead generation is a crucial step that attracts new and potential customers to your business, turning them into paying customers. This step can also be challenging, with so many different digital marketing strategies out there. How do you differentiate between the methods that really work and the gimmicks?
The best answer is that you will have to try a combination of strategies to find which one works best for you. Also, keep in mind that lead generation is a process, not a final product and that your strategies will keep evolving, building on current successes.
Some Lead Generation Strategies To Try In 2019
People turn to the internet for information on just about any topic, and that’s one of the best ways to get their attention. Unlike traditional marketing and advertising that relies on emotions and images to sell products, digital marketing gives customers the information they need to make an informed decision. The focus is on understanding your customers and how to connect with them.
Thanks to new technologies and analytics, it’s possible to reach your target audience to generate high-quality leads. Best of all, you don’t need to break the bank to try out many of these strategies.
Content marketing offers readers and potential customer’s information they can use. It could be about your products and services, or on related topics. Useful content, in the form of blogs, white papers, reports, newsletters, and ebooks offers readers value. This is what gets their attention and makes content marketing one of the best lead generation strategies.
It also allows you to position your business as a thought leader in the industry and to build your brand. Content can include videos and podcasts. Videos have been proven to improve SEO as well as conversion rates.
Email marketing is often underrated, but with carefully worded subject lines and a targeted mailing list, it is a powerful tool for lead generation. Done right, cold email marketing can generate up to 29% responses.
Website design matters for a number of reasons. Visitors to your site will judge your business on the basis of their impressions of your website, which is why it must combine visual appeal with speed and functionality. Even if you’re not an online business but a real-world bricks-and-mortar store, a website is a must for all businesses.
SEO Or Search Engine Optimization
SEO is essential if you want your website to be found easily by your target demographics. Some of the suggestions above, like adding premium content and videos to your site, will also improve SEO. Adding a live chat feature to your website is another winning idea, that helps to keep visitors engaged. It’s a way for them to get answers to any questions or concerns they may have and helps to build long-term relationships.
Online reviews are the internet version of word of mouth and heavily influence customer choices. Good reviews on sites like Yelp!, Google and industry-specific sites can be the best recommendation. Encourage your best customers to leave positive reviews online.
Paid advertising on social media sites like Facebook, Twitter and Instagram are another great source of quality leads. Their powerful analytical tools make it possible to display your ads to a carefully targeted audience.
Digital marketing offers many opportunities for generating high-quality leads and improving conversion rates. Whether you have an online business or a real-world store, these strategies can help you connect with potential customers.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.