Categories: Business

How Upselling And Cross-Selling Will Increase Sales In Your Shopify Store

The business world is very dynamic. Businesses have to constantly adjust to the emerging trends in marketing to maintain their customer base and also increase sales. Shopify is a lucrative e-commerce platform where buyers and sellers connect for online sales or purchases. How do stay ahead of your competition by increasing sales in your Shopify store?

The fastest way to increase sales in your Shopify store is to upsell and cross-sell techniques. To upsell is to entice an existing customer to upgrade to a bigger or better version of the item he or she wants to purchase. It also applies to services where customers can upgrade their subscriptions or buy a premium package of services. Cross-selling on the other hand means getting an existing customer to purchase an additional related product.

The best thing about Shopify is that it allows you to customize your store to your desired taste and preference. Additionally, you can implement different sales strategies in your Shopify store to attract new clients and keep your regulars coming for more. Most are now turning Upsell, and cross-sell strategies are marketing strategies that give existing customers incentives to spend more on your business or product. How will you use these two sales strategies to increase your sales in your Shopify store?

IMAGE: UNSPLASH

Steps On How Using Upselling And Cross-Selling Techniques Will Increase Sales In Your Shopify Store

1. Understand Your Customer Needs

To upsell or cross-sell to existing customers, you must first align your Shopify store with their needs. You can use the Upsell and cross-sell application analytics to learn individual customer preferences. What you learn about your customers will help you understand what they made need as their businesses grow. For instance, if a customer frequents your store to buy standard employee T-shirts, providing an economy pack of the t-shirts may provide an opportunity to upsell to such a customer.

2. Select Items To Upsell Or Cross-Sell

Select the products or services you need to incentivize them to buy. Not everything can be put up for upselling or cross-selling. If it’s a service package, highlight the new improved features that make it stand out over the other packages. Moreover, the selected items or services to be upsold in your Shopify store should be sold at a reduced price to entice customers into spending more and increasing their AOV.

3. Incentives

These are bonuses, discounts, or gifts used to entice customers to increase their Average Order Value in your Shopify store. You have to give your customers a reason to buy what you are upselling or cross-selling. I mean why should they buy a single pack instead of the 6 pack you are upselling? If it’s a service new and improved features may lure the customers into subscribing or upgrading their service bouquet to premium options.

4. Establishing Contact

This is when you make your customers aware of what you are upselling or cross-selling. There are several platforms and applications that sellers can use to notify customers of products and deals that are available for upselling and cross-selling. Some prefer using drip emails but I recommend the upsell and cross-sell application. The application integrates into your Shopify store to provide customers with Upsell and cross-sell products using simple, non-intrusive notification pop-ups.

Notifying your customer will make them readily buy upsell and cross-sell products since they already trust your brand effectively increasing your sales.

Upsell And Cross-Sell Application

The upsell and cross-sell add-on is a user-friendly application that will aid in making recommendations for Upsell and cross-sell products to your customers. It has a built-in analytics feature to help you track the progress of upselling and cross-selling strategies.

1. How Does Upsell And Cross-Sell Application Work?

Every time a customer adds something from your Shopify store to a cart, they receive a pop-up notification. Additionally, it makes upsell recommendations to your customer for a more informed shopping experience.

You can customize your list of products and services you intend to upsell or cross-sell on your Shopify stores. The upsell and cross-sell-up then uses this carefully selected list to either. Upsell a bigger item or upgrade the product a customer has placed inside the cart. In the event the customer selects the upsold product, it is placed in the cart as a replacement for the initial selection.

Cross-sell notifications from the application are also available. In the same way as the upsell, the application will notify the customer of any available products that may be used to accompany the selected product.

2. Performance

The Upsell and Cross-sell application currently enjoys a five-star rating for its outstanding performance in increasing sales for Shopify store users. There is no bugging or downtime to worry about when using this application in your Shopify store. Moreover, it seamlessly blends with themes in your store for optimum performance. It is compatible with all devices and Shopify online stores.

3. Advantages Of Using Upsell And Cross-Sell In Your Shopify Store

It helps increase the Average Order Value of existing customers
Customers get more value for less money through deals available on Upsell and cross-sell
Facilitates the making of informed purchase decisions by customers
Allows users to track their Shopify Store progress through analytics and make informed business decisions based on actual figures
Works perfectly with your Shopify store
Has a 24-hour support team to answer any questions and aid users in better customizing the pop-ups on the upsell and cross-sell products in your Shopify store.

4. Availability

Android and iPhone users can download Upsell and Cross-sell apps from the Shopify app store. The best part is the app is free forever for any person who downloads the application before the end of the promotional period, which ends on the 1^st of October. The Upsell and cross-sell application also has a web version for added convenience.

It is important to avoid aggressive upselling and cross-selling in your Shopify store. These are already your loyal customers but being pushy may only anger them and lead them to abandon your store, leading to reduced sales. All you have to do is download the Upsell and Cross-Sell application, customize your items and products, and voila.