Neuro-Associative Conditioning: Why It Is An Essential Part Of Successful Business Model

“The more you drive positive change, the more enhanced your business model.” – Anand Mahindra. The modern world is fraught with socio-economic and geopolitical challenges that impact on the corporate world. Two of the most relevant and impactful geopolitical events that are affecting the cost of retail goods and the amount of disposable cash available to purchase products and services are Brexit and the USA/China trade war.

Furthermore, the world has moved out of the Third Industrial Revolution into the Fourth Industrial Revolution, which is considered a “new chapter in human development.” And this period is also characterized by the rapid technological advancements in fields like Artificial Intelligence, Robotics, and the Internet of Things (IoT).

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Succinctly stated, the technological advancements linked to the Fourth Industrial Revolution aim to merge the “physical, digital and biological worlds.” Consequently, there will be both negative and positive outcomes for the global population.

And, it stands to reason that, to navigate this rapidly changing global landscape, mature, emotionally intelligent, and insightful leaders are needed to steer both government and corporate business through these potentially challenging times. Therefore, the questions that must be asked and answered (in no particular order) are:

• “How are mature, forward-thinking, and insightful leaders found or developed?”
• “What is Neuro-Associative Conditioning?”
• “Why is Neuro-Associative Conditioning considered a vital part of the modern business model that drives success and growth?”

By way of answering these questions, let’s look at each one in turn:

Neuro-Associative Conditioning: A Definition And Extrapolation

In a nutshell, it is a technique that is used to train the human brain to accept an alternative outcome to the one presented as a consequence of an adverse scenario. It is a useful tool that can be used to develop Emotional Intelligence in people.

The Neuro-Associative Conditioning methodology was developed by Anthony Robbins, a business and personal coach, who has been involved with helping people take control of the emotional, physical, and financial lives for more than thirty years.

Finally, this approach is based on the Neuro-Linguistic Programming model, which in turn is based on the premise that an individual’s life experience is not reality, but it is a representation of reality. Furthermore, it stands to reason that, because the individual’s response to a scenario or life experience is only a representation of actuality, this certainty can be changed through associative modeling and conditioning.

Developing Mature, Insightful, And Forward-Thinking Leaders

Leadership is a skill that can and must be, developed through experience and training. According to Kathy Sherwood in her article titled, “What you need to know about evolutionary leadership development”, a 2014 study showed that American companies spend more than $15 billion every year on leadership development programs.

Furthermore, Kathy Sherwood highlights the fact that good leaders drive business innovation, growth, and development. Thus, it also stands to reason that weak leaders inhibit successful business growth and development.

It is also vital to note that, as mentioned earlier in this article, the challenges of the Fourth Industrial Revolution coupled with the Information and Post-Digital Age are reshaping what customers require from the business before they purchase products or services.

Therefore, the successful business needs a leader that can drive disruptive change successfully, without alienating staff or consumers. Consequently, the importance of business leadership development must not be underestimated.

Using Neuro-Associative Conditioning To Drive Business Growth And Success

This content has already highlighted the fact that one of the primary drivers of product and service sales is the customer experience. In other words, brand marketing emphasis has changed from a brand-centric model to a customer-centric model.

Product sales are now all about ensuring that the question of what the brand can do for the customer is answered. Otherwise, the consumer will move to a competing brand that bases its marketing strategy on the customer-centric model.

Part of the customer-centric model includes the ways staff interact with the consumer. And, this is where the value of utilizing Neuro-Associative Conditioning to teach employees positive responses to the consumer irrespective of the attitude and behavior modeled by the consumer.

Final Thoughts

In closing, it is worth mentioning the quotation stated above by Anand Mahindra: the more positive change a business undergoes, the more successful (or enhanced) the company’s business model. Ergo, this statement can only translate into increased sales, robust business growth, and a healthy bottom line.

If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.

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