Today, almost every corporation is searching for solutions to engage employees to improve retention, productivity, and profitability. This search has led to a discussion about how crucial is the order of communication in engaging your workforce, especially hard-to-reach non-desk employees without access to company email.
Do traditional orders of communication apply when trying to reach an employee who works with their hands, tools, machines, customers, and patients? What are the secrets to gaining adoption, regular use, and reliance on a communication platform with these highly mobile employees? How is communication with this workforce different from desk-bound workers with ready access to communication? Does the order need to be adjusted to be effective?
After ten years of building a mobile communication process tool solely focused on reaching and connecting non-desk employees, we have years of data, millions of messages, and hundreds of thousands of workers to provide answers to these critical questions.
The traditional order of communication consists of six steps:
When communicating with non-desk employees, you have additional hurdles to overcome. These include: they are not a captive audience sitting in front of a computer, they are using their hands, you are trying to reach them when they are busy doing other things, from working on a factory line, caring for patients, working at a construction site, or servicing customers. They cannot drop what they are doing to respond to or even read a message.
Plus, add to this that you are trying to reach them on their personal mobile phone and that you will distract them from the job at hand; your message had better be relevant, free of noise, and be essential to the work they are doing.
Reply all messages, endless threads, and useless information will get all of your messages ignored and result in employees not using this vital tool to create communication and engagement.
Let’s look now at how the order of communication needs to evolve to be effective with non-desk workforces. The traditional order of six steps doesn’t apply to these employees:
With time you will find adjusting your order of communication requires minor tweaks and adjustments. Still, your overall efforts should significantly increase employee engagement, retention, morale, efficiency, productivity, and profitability.
To find out more about how we can help you improve your communications and employee engagement, feel free to visit us online at redeapp.com.
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