Tips To Find The Best Private Label SEO Services

A lot of digital marketing companies rely on private label SEO services to keep their clients happy. If you’re also running your own SEO company and you don’t have a team of specialists yet, then this type of SEO outsourcing will help you stay afloat.

But with so many agencies out there offering private label SEO, you might have a hard time finding the best one to partner with. So to help you out, below are a couple of tips to ensure you find the right one.

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Create Your Ideal Prospect Profile

First things first: build a profile of the private label SEO you want to work with. The agency you’ll eventually find may not perfectly fit this profile, but they’ll definitely be close enough. Start by determining the type of company you want to partner with, as well as their size. Additionally, you need to identify their industry domain, as it will help you find the agency that provides the services you’re looking for. By doing these things, you’ll be able to streamline your efforts and target the right candidates.

Check The Services They Offer

Your ideal private label SEO company must offer the exact services you want to provide to your own clients. At the very least, the agency must provide premium link building, keyword research, on-page optimization, content strategy, and SEO audits. So when you’re listing out the companies you want to work with, best make sure they offer these services. That way, you can narrow down your options until you find the team that best matches your needs.

Find Out About Their Experience

It’s one thing to offer quality private label SEO services and quite another to actually provide it. So aside from the services they offer, you must also find out as much as you can about your prospects’ experiences. Inquire about their processes when creating and implementing SEO campaigns. You should also ask about their response time and customer service. At the same time, gain as much insight about them as you can by talking to some of the previous clients. Doing these will allow you to gauge their experiences, abilities, ethics, and more.

Know the Metrics They Focus On

Measuring the right metrics and KPIs won’t just ensure your business’ success; it will guarantee your clients, too! So as you search for the best private label SEO partner to work with, best ask about the metrics they use when evaluating the success of their strategies. At the very least, check if they include the following:

  • Domain Rating
  • Bounce rate
  • New referring domains
  • Exit pages for organic traffic
  • Pages crawled per day
  • Location
  • Local visibility

Ask How They Track Their Progress

Speaking of metrics, you need to observe how your candidates monitor their SEO strategy. Properly done, SEO tracking will help you determine which tactics work, which ones need to be refined, and which ones need to go. It also involves making well-detailed reports for their clients to ensure they stay accountable and the clients are getting their money’s worth. If any of you candidates fail to do these, then best take them off your shortlist.

Choose A Partner, Not A Vendor

When looking for quality private label SEO services, find a digital marketing partner instead of a mere SEO vendor. Teaming up with a good SEO agency might not solve your short-term problems as vendors do, but they can help you achieve your company’s long-term goals. Plus, the solid relationship you can build with them will benefit you both, not to mention the better customer experience you and your clients can enjoy.

Mistakes To Avoid While Outsourcing Private Label SEO Services

Through the pointers above, you can find the best SEO agency to team up with. However, to ensure your partnership’s success, you need to avoid making certain mistakes. These include:

Outsourcing The Wrong Tasks

Some tasks just aren’t meant to be outsourced. So no matter how tempting it is to delegate a certain task to a private label SEO provider, best think twice before doing so. At the very least, refrain from giving out jobs that will disclose any of your company’s sensitive information.

Not Doing Thorough Background Checks

As mentioned earlier, you need to ask about your candidates’ services and experience. But to be thoroughly sure you pick the right agency, you need to do your background checks more intensively. That means checking for business licenses and Google certifications, as well as checking out their previous works.

Improper Management

While most SEO agencies can work with minimal supervision, that doesn’t mean you should completely leave them to their devices. A level of oversight is needed to ensure things get done and the expected results get delivered. So best have a management system established so you and your partner can track your progress.


Outsourcing private label SEO services will help you serve your clients better, as well as frees up your time for other parts of your business. By following the tips listed above, you can rest assured that you find the best ones to team up with.

If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.

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