Categories: Business

What Is The Least Amount Of Money I Should Be Investing In My SEO As A Small Business Owner In Dallas?

If you are a small business owner, and you are in the process of budgeting for your online marketing, deciding which digital marketing strategies to invest in is almost as difficult as settling on how much money you can afford to set aside.

In this article, we’re going to focus specifically on SEO. As a small business owner in Dallas, what is the least amount of money you should be investing for a successful campaign? Read on and let’s find out…

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What’s The Minimum Amount Of Money You Should Be Investing In Your SEO?

This is a very difficult question to answer, given how many factors there are involved:

What are your SEO goals?
How much marketing budget can you afford to set aside?
Are you focusing on local SEO as a priority?
Will you be working on any other digital marketing strategies?
How much work does your website need in order to get it ‘SEO-ready?’

These are just a handful of the considerations that will impact your average monthly spend on SEO. As a rule of thumb, it is widely agreed that you should spend at least 5% to 10% of your annual revenue on SEO.

Of course, if you want to get ahead of your competitors as quickly as possible, a higher monthly spend will be required. Again, it all comes down to your circumstances and what you are looking to achieve.

What Is The Average Cost Of SEO Services In Dallas?

Again, finding average prices for SEO services in 2023 is another tricky one given how much prices vary from one agency to the next. However, you’ll be looking at around $500 and $1,500 per month as a small business, with hourly rates coming in at between $75 and $150.

These are merely guidelines and should not be used to decide on how much you should spend on your own SEO. Instead, you should rely on a whole other form of currency to decide on which SEO agency is best suited to your needs: social proof and case studies.

Look For Social Proof And Case Studies When Hiring An SEO Agency

The problem with using ‘average prices’ when looking into SEO services is they don’t tell you anything about the quality of the services or the results achieved. If you shop on price alone, you will invariably have the proverbial blinders on and you could miss the critical criteria that tell you much more about an SEO agency’s capabilities.

For the best results, look at the following:

Social proof: How many 5-star reviews do they have?
Case studies: How many real-life success stories do they have?

Take these SEO specialists in Dallas for an example: they have 500+ 5-star reviews from satisfied clients and 100+ case studies that each showcase the quality of SEO results they have achieved in the past. With so much evidence, investing in an SEO agency becomes far less of a risk and more of a no-brainer.

Conclusion

Let’s have a quick recap:

A good average to spend on SEO is 5% to 10% of your annual revenue.
The average cost of SEO services in Dallas is between $500 and $1,500 per month.
It’s better to look for an SEO agency with lots of social proof and case studies (rather than shop around on price, alone).