Categories: Design

Play on Logo Symbols

A logo is very important in branding.  One must be careful in putting together elements to the design.  It is after all its the first contact the consumer has on a product.  Here are cool examples of  logos that play with symbols as elements in the design.

“The Dressing Bar” – The main component of the logo consist of the bar element combined with that of  a woman’s garment.  The logo communicates the concept of a dressing bar.  As per the designer the cocktail table is also a play on the jigger.  Jigger is used by bartenders to measure and mix drinks at a bar.  The only difference here is that the bottom is shaped into a hem of a dress.  Green and Fushia was the color chosen to to signify freshness and vitality while simultaneously referring to invogorating cocktails and fashion trends.  Very Clever.

“Mind Art Photography” – Here the designer uses the 2 circles to connote thought process that goes through the mind while taking photos and the use of the symbol as the auto focus function of a camera.

Arnt Eriksen

Arnt Eriksen has worked with creative and visual communication for the last 2 decades, and is one of the leading authorities within digital- and social media in Norway. With his extensive experience from the advertising industry and from running his own agency for years, he delivers and builds actionable and quality relationships for businesses, organizations, and individuals. Arnt combines strategic and creative thinking with storytelling to engage and attract clients to companies. Arnt is a passionate and engaged speaker, keynoter and advisor to teach companies about communication and social media covering subjects such as “the future of communication”, “the ROI of Social Media” and “You – a digital brand” Connect with him at @arnteriksen

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