Behind The Scenes With Evan Bernard: The Creative Mind Driving YouTube’s Viral Hits

Evan Bernard is a visionary creative director and content producer who plays a pivotal role in shaping the success of top YouTube channels. Evan is known for his innovative ideas and meticulous execution, which have significantly boosted the popularity of the channels he collaborates with.

As the creative director and content producer for Sandiction (2.7 million subscribers), he was instrumental in helping the channel average over 10 million views per video, contributing to an impressive growth of over 2 million subscribers since he joined.

Evan’s expertise extends to AI Warehouse, a YouTube channel that averages nearly 5 million views per video under his creative direction despite having only six videos. His collaborative efforts include working with prominent creators such as aCookieGod on viral videos like “I Transformed the End Portal in Minecraft Hardcore” and “I Built Custom Biomes in Minecraft Hardcore,” both surpassing 10 million views.

Evan’s impact is also evident in his work with other leading YouTubers, including ForgeLabs (5 million subscribers), SkipTheTutorial (9 million subscribers), Karl (4 million subscribers), and Cash (8 million subscribers). In this Q&A, we delve into Evan’s creative process, experiences, and the strategies behind the viral success of his content.

IMAGE: EVAN BERNARD

Evan, you’ve been instrumental in the success of several major YouTube channels. Can you walk me through your creative process? How do you consistently come up with ideas that resonate so well with such large audiences?

There isn’t one single secret; I’ve spent thousands of hours studying viral content and thousands more figuring out how to apply it to YouTube videos. After much study, knowing which video ideas people would and wouldn’t want to watch became easy.

What were some of the biggest challenges you’ve faced in your role as a creative director and content producer, particularly with channels like Sandiction and AI Warehouse? How did you overcome them?

The biggest challenge has consistently been ensuring we can execute the idea. Training an AI to walk like a human is certainly interesting, but it took four months to make the video with AI Warehouse due to the difficulty of executing the concept. It’s one thing to come up with video ideas that many people would want to watch. Still, it’s much harder to generate ideas that can actually be produced within a reasonable timeframe.

With your role in growing channels like Sandiction and AI Warehouse, what do you think has been the critical factor in achieving such impressive viewership? Was there a specific moment or strategy that you believe made the biggest impact?

The most important thing I’ve done is constantly focus on improving in every way possible. Whenever I come up with an idea and see it executed, I think about how we could have done it better. Even if a video gets 30 million views, I still analyze it to figure out why it didn’t reach 40 million.

What have you learned from working with different creators like aCookieGod, ForgeLabs, and others? Has there been a particular collaboration that significantly influenced your approach to content creation?

I’ve learned a lot from working with many creators, and the biggest lesson is that since every audience is different, different things work for different creators. Some audiences prefer high production value, while others prefer low production value; everything is relative to the audience watching.

By observing these differences in audience preferences, I’ve also noticed the similarities, and it’s in those similarities that you find the factors most important for consistently going viral.

What are your goals as a creative director and content producer? Are there new types of content or projects you’re excited to explore in the future?

My goal is to keep improving in every way I can. I’ve learned a lot, but there’s always more to learn, and it’s exciting to think about how much more I’ll discover in the next decade of doing this. The project I’m most excited to continue with is AI Warehouse. We built our own game to make these videos, so nothing restricts us. Combined with the rapid improvement of the tech, it feels like we’ll eventually be able to execute any crazy idea I come up with.

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