Online bookmakers are thriving. The pandemic has stimulated interest in all types of gambling, including sports bets. These services are instantly accessible from any screen, but smartphone apps are particularly popular. People previously uninterested in sports betting are becoming keen on it.
This is happening all over the world. For example, Japan has seen a 17% growth in proceeds from horse racing, bicycle racing, motorcycle racing and speed boat racing in 2020. For some of the biggest sportsbooks, mobile betting accounts for over 50% of total revenue.
More and more companies are investing in their proprietary apps. Rewards like the Melbet bonus attract millions, and the services are accessible 24/7. These trends are hardly surprising.
The number of smartphone users has been growing rapidly. According to Statista, roughly 3.8 billion people use the technology — just under half of the world’s population. Smaller screens are preferred to laptops and tablets, and the majority of us connect to the Internet via smartphones. This creates an environment conducive to the growth of sports betting.
Mobile betting is particularly attractive to the younger generation. The modern consumer is used to working, doing shopping, and getting entertained on the go. Software for smartphones provides 24/7 access, with the opportunity to monitor scores at a glance and place bets at a tap.
Obviously, betting from a mobile phone is convenient. You can take this lightweight gadget with you anywhere. Bettors are not tethered to their laptops or PCs anymore, and they do not have to visit brick-and-mortar establishments.
Every popular platform works across devices, and it is impressively responsive. Websites may fail to deliver the desired user experience. Mobile optimization is not enough. Sports fans are used to cross-platform functionality. They want to be able to switch between devices easily during the day and access the same data.
Betting apps are not always focused on sports. Some of them offer a wide selection of casino games, esports, virtual games, etc. There is an option for any betting style.
Using apps, beginners can practice and sharpen their skills free of charge. They can explore different types of wagers, markets, etc. This is a risk-free opportunity to prepare for real bets.
The market is increasingly competitive, so every sportsbook is trying to stand out from the crowd. Attractive bonuses are a common technique. New members are rewarded for downloading the app, signing up, and placing bets. This is a win-win for the providers and the bettors.
The rapid expansion of mobile betting is a predictable phenomenon. Traditionally, the gambling industry has been quick to adopt technological advances. Sportsbooks are no exception. Through the smaller screens of portable devices, they reach millions of users globally.
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