Categories: Geek

Odd Packaging: Alcohol Milk Cartons

The choice of which packaging to use for your product can have every effect on sales, and choosing the wrong one can potentially destroy a whole carefully planned marketing campaign. However, being creative and going for the right one can spawn an avalanche effect and make the whole thing go viral in a matter of minutes. Creating the ultimate packaging for your product is anything but easy, and it will most likely take you a long time before you think it’s ready for the masses. As always, there are some things you can think about when designing the package that will become synonymous with your product. The first one is of course to be creative and think outside the box.

That’s exactly what an innovative artist in Dusseldorf named Jorn did when he created a pretty awesome lineup called “Ecohols.” It’s basically some pretty famous liquor brands repackaged into milk cartons. It’s not only funny but quite daring as well. It punches you in the face sort of, saying we’re all drunks who literally drink gallons of alcohol just like we do with milk, or something along those lines I would reckon.

This is a perfect example of how to create packaging that really stands out and possibly could go viral. It caught my eye, and as you are reading this, it caught yours as well. The funny thing is, I don’t think that this thing is too far away from being realized. I mean, wine is already in boxes so why wouldn’t liquor be too, right? Would you rather pickup a carton of Absolut Vodka instead of the old bottle version? I guess if the price is right, people would go for the carton since it would be easier to transport. Also, it would be more environmentally friendly. However, I would totally feel weird watching someone pour a glass of Vodka from a carton, wouldn’t you?

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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