Let’s face it: Twitter is confusing, chaotic, and not at all novice-friendly. But it boasts hundreds of millions of unique users, all of whom (theoretically) want to know what you have to say.
Here’s what you can do, today, to improve your Twitter presence and build your following on the world’s chattiest social media property.
Not all influencers follow back, of course. But following as many influencers as you can will at least earn you a seat at the table. And, when you engage judiciously with their tweets and replies, or retweet content they’ve shared, you’ll be more likely to catch their attention.
Don’t get in the habit of spouting off about topics outside of your area of expertise. You don’t have to stay in a narrow lane, but you shouldn’t verge into too many subjects better left to the experts. By the looks of his handle, Manitoba entrepreneur David Janeson sticks to two main areas of focus: his hospitality business and the flora and fauna of Canada’s Prairie Provinces.
If your website doesn’t already have a “tweet” button clearly visible in the header, footer, or sidebar, make it happen. Then, optimize your pro forma button text to include your preferred Twitter handle. That way, you’ll earn a mention every time someone tweets out your content.
Use a scheduling platform like Hootsuite to batch-schedule tweets that aren’t time-sensitive. Your future self, facing crushing deadlines, will thank you.
You don’t have much space, so it’s on you to make every word count.
Your bio must perfectly encapsulate who you are — or, for businesses, what the organization is about. It needs to be illustrative without getting bogged down in the details. It should also include a plug for your website or some other important property relevant to what you do. The Twitter bio for genealogy giant Ancestry is a great example: “Ancestry is the world’s leading resource for online family history & genealogy. Visit our website at: https://ancestry.com.”
This might be a post about Twitter shortcuts, but don’t get the wrong idea. Some ostensible pathways to success aren’t worth the headache. For instance, purchasing followers from shady social media brokers sure sounds like a good idea — until you consider all the drawbacks. Best to stay on the straight and narrow, even if it takes a bit longer.
You’re no doubt well aware that Twitter isn’t the only social media property worthy of your valuable time.
Whether you’re running a B2B business that lives and dies by its network or simply angling for a better job than what you’ve got going currently, LinkedIn provides critical voice and visibility. If you’re a creative type, you can’t neglect Instagram, Pinterest, and Snapshot. And if you’re serious about burnishing your social influencer credentials or hope to attract customers to your independent business, you need an active Facebook presence.
So, why stop at Twitter? These days, an all-of-the-above approach to social media is all that matters.
If you are interested in even more social media-related articles and information from us here at Bit Rebels then we have a lot to choose from.
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