When it comes to advertising on social media, the trends never seem to stop evolving. People use social media changes as new features are added and as more individuals become connected. If you’re thinking of trying out a new form of advertisement for your business or hiring a social media advertising company, now is the time! Read below for six trends that have changed in the last year:
Advertising on social media platforms is becoming more and more popular every year. A recent study showed that spending on social media advertising would reach $36.29 billion by 2019. That’s a lot of money!
This growth is because social media platforms are constantly evolving and becoming more useful for businesses. For example, Facebook Ads can now be targeted to people based on their interests and what they’ve liked on Facebook. This makes it easier to reach your target audience with your advertisements.
As the popularity of social media advertising has grown, so has the cost of running ads on these platforms. The average cost of a Facebook ad increased by 49% in 2016 alone! So, if you’re thinking of running Facebook ads, it’s important to make sure your budget is big enough to cover the cost.
Pinterest has been a popular site for sharing images and ideas for years, but it wasn’t until recently that businesses started advertising on the platform. In March 2017, Pinterest began allowing businesses to create promoted pins that would appear in people’s feeds. This new feature can be useful for businesses who want to increase their visibility on Pinterest or drive traffic to their website.
Instagram Stories was released in August 2016 and allowed users to share photos and videos that disappear after 24 hours. This format has become popular for sharing quick updates about what’s going on in someone’s life. However, it can also be used to advertise products and services. Instagram Stories are now being used by businesses more often than traditional posts on the platform.
Snapchat is another social media platform that has been around for a while, but it wasn’t until recently that businesses started using it for advertising. Snapchat Ads are similar to Facebook Ads in that they allow you to target your audience based on their interests and demographics. However, the cost of Snapchat Ads is still relatively low compared to other platforms like Facebook and Twitter.
Twitter is another popular social media platform that has recently added new advertising options. The first option, promoted tweets, allows users to pay a fee to have their tweet appear at the top of people’s timelines with what appears to be an organic post (i.e., it looks like many other posts on Twitter).
This can be useful if you’re trying to reach more people or get your message in front of influential individuals who may share your content with others. Another recent addition is promoted accounts and trends, which allow businesses or brands to promote themselves and “trend” topics.
They are shown as one of the most popular stories for all Twitter users, rather than just those following them. Your ad campaign will be successful if you follow these steps. You will need to know your audience, research the competition, plan a tailored strategy for your specific business needs, and create powerful visuals to stand out in an online marketplace constantly bombarding viewers with ads.
Testing and measuring results are also key to success. Finally, it’s important not to fall into complacency when executing any digital marketing tactics. This way, you can keep up with ever-changing trends or techniques utilized by other companies vying for attention on social media channels like Instagram Stories or Snapchat Ads.
If you are interested in even more social media-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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