Whether you’re completely new to Facebook Advertising or have been in the game for a while, there’s a lot to get your head around. An agency that provides Facebook advertising services might use a dozen complex strategies to ensure you get the best results from your campaign.
From copywriting and calls to action to remarketing, landing pages, and audience targeting – With so much that’s possible, how do you even get started? The good news, we’ve put together our top 8 Facebook advertising ideas to break it down into bite-sized pieces. And if you’re raring to go, you can even try them today.
Previously known as Facebook Canvas Ads, Instant Experiences are designed to capture audience attention immediately. Scrolling through their Facebook feed, a potential customer can click on your ad, which takes them to a “microsite”. It’s a full-on brand experience where they can watch videos, swipe through a carousel of products, or explore images with tagged products.
In an online world where everyone is vying for their attention, Instant Experiences help you connect with your customer in a sensory way. We’re talking instant loading, mobile optimization, and a full-screen experience.
The dynamic format allows you to send more complex and in-depth messaging. Make the most of Facebook’s remarketing features, and your Instant Experience ad can reach more people who are ready to buy.
Video ads work. Viewers spend more time looking at videos than static images or text ads. And it makes sense why. Videos are more engaging and can keep the audience’s attention for longer because they appeal to all the senses. Viewers have to read text ads, but video ads are easy to connect with.
Video ads are as easy to create as image ads. And with up to 240 minutes of playtime allowed, you’ve got the flexibility to keep it short and sweet or tell a powerful longer story. Protip: add captions to your video, and you’ll increase view time. And if you don’t fancy making a video ad, try GIF Ads.
Do you have a solid Facebook following but are struggling to get good engagement on your posts? You’re not alone. Unfortunately, Facebook’s algorithm only shows your organic posts to a small section of your followers. This can mean strangely low likes and shares on your content.
Why does it matter? Potential customers want social proof. They want to see that other people love and trust your business. If you’ve only got a few likes for your organic posts, it can discourage them from making a purchase.
That’s where engagement ads come in. Engagement ads help you reach people who are engaging with your business. I.e., the people who are liking, commenting, or sharing your stuff. By spending just a small amount (say $20) on engagement ads, you’ll reach more of your fans and increase interaction on posts. Goodbye, low post engagement, hello new customers.
Facebook Leads Ads helps you create leads without your potential customer even having to leave the Facebook site. When they come across your ad in the news feed, they can click the call-to-action and fill out their information instantly. Whether that’s a subscribe button or a contact form.
Facebook Leads Ads are only shown on mobile platforms. They make the process simple and easy for users instead of sending them to an awkward mobile landing page. Leads ads tend to be quite cheap and effective. Plus, you can use the contact information that you gather to create custom and lookalike audiences for remarketing. More about that later.
If you’re not already using Facebook Pixel, get onto it. It’s an analytics tool that monitors information about what people are doing on your website, and it’ll change your remarketing game dramatically. By pasting the Pixel lines of code into the header of your website, you can track conversions of all kinds – from traffic and downloads to sales and email signups.
Pixel connects these conversions back to your Facebook Ads so that you can see what’s working and optimize your ads to get better results. It’s essential for nailing the remarketing and lookalike features of Facebook Advertising.
Remarketing is all about getting your product in front of people who have shown interest in it already. It’s something worth getting right because remarketing campaigns usually have much higher conversion rates.
People who already have a connection with your business feel familiar and comfortable when they see your ad. They’re more likely to purchase than someone who’s seeing your product for the first time.
People who have put a product in their shopping cart and then not followed through with the purchase might need that extra push to buy. With remarketing, you can offer them a coupon code or discount to help them convert.
You can remarket with Facebook ads by creating a custom audience. Here’s how:
Remarketing is awesome. But what if you want to expand your customer base? Lookalike audiences help you do so with a strategic approach. Lookalike audiences are groups of people who have similar characteristics to your custom audience. In other words, these are people who haven’t interacted with your business yet but are similar to the people who have.
Even if you’ve got a lot of experience with Facebook Ads, it’s hard to predict what’ll work. With consumer behavior changing and new ad formats being introduced all the time, there are so many things that can affect the results. Plus, different audiences will respond differently to the same ad.
That’s why you should always test different ad designs, copy, and targeting methods. For example, come up with four different designs and split test them. It can help you figure out things like if a photograph of a person will perform better than an illustration. Or if your audience responds better to blue rather than red.
Of course, there’s so much more you could discuss, but these 8 tips will give you a solid base to start from. Remember to keep your overall goals in mind when designing your ads and always focus on engaging your target audience. After all, a highly targeted audience leads to more conversions. Now the ball’s in your court. Which tips will you try?
If you are interested in even more social media-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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