Categories: Social Media

Better Social Media Customer Service – Fails And Fixes [Infographic]

Social media is becoming an ever more vital part for companies to stay in touch with their customers, fans and audience. We already know that if your company does not have an online presence you don’t exist. At least that is the saying. It is now also becoming vital to have a social media presence so that your customers can easily and fast connect with you should they have questions, comments or complaints. More and more people expect to be able to connect with brands through social media. As a matter of fact, as much as 17% expect to be able to use social media for customer service inquiries. Definitely something to think about.

The possibility for customers to easily reach out to you through social media is a service that has become much more valuable now when most companies are using automated phone systems. I don’t think I am the only one who thinks they are not only slow and confusing most of the time, but also increasingly annoying. Using social media to connect with a brand’s customer service is much more convenient and saves you a lot of time. Personally I can’t understand why more companies don’t invest more in social media customer service efforts instead of evolving their annoying automated phone systems.

Failing customers online, if I may be so bold as to express myself that way, could spell disaster for a brand in an age when social media is what drives most businesses. In an effort to try and help fumbling brands to better their social media customer service, West has put together a compact, yet highly recommended infographic, called Customer Service 101: Social Media, that could very well be the only thing that is necessary for a company’s success.

If you want your brand to stand out and appeal to customers, it’s a good idea to take a closer look at your company’s social media customer service and make the necessary changes. Should your company be one of the brands that help add to the 59% of ignored social media questions, comments and complaints, you could be halting the success of your brand indefinitely. Have a look at this infographic and make the necessary changes. I assure you, the positive change will be a welcome push in the right direction.

Better Customer Service Online – Fails & Fixes

 

IMAGES: [CLICKRAIN] [ENTREPRENEUR]
Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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