Geolocation Marketing Made Easy

Have you checked in yet? If you do not know what that phrase means, let me explain it to you. Geolocation based applications are becoming more and more popular. For example, we have applications like Foursquare and Gowalla where people can allow others to discover new locations, restaurants, offices, gyms, etc…  The question often asked is, “How can brands leverage on these applications?”

One of the best ways a brand can do this is by creating a promotion around an application. However, businesses tend to stay away from this due to lack of resources or lack of knowledge on how to go about creating or developing these types of promotions. Now there is a platform called Geotoko. This platform runs location based contests and sweepstakes for small businesses, large brands and agencies. How does it work? The brands can reward users for checking-in using Foursquare, Gowalla, Brightkite, Whrrl, TriOut, Loopt and/or Twitter. Geotoko also allows users to automatically collect loyalty points and rewards for check-ins on all major geo location applications. They are in beta now, but you can ask for an invite.

Geotoko – An Intro! from Geotoko on Vimeo.