If you are consistent with your Facebook posts (especially if you are posting for a company or brand) you’ve probably noticed that there are certain things you can do to enhance the effectiveness of each post. Keeping your Facebook audience entertained and happy is not an easy job. It takes a lot of time and dedication. It only makes sense that we would all try to optimize our Facebook posts so we can get the most out of each one.
This isn’t the first time we’ve written about how to optimize your Facebook posts. A few months ago, Richard wrote about Facebook Post Optimization, and that article focused on two things – the time of day you post on Facebook (since the average lifetime of a Facebook post is 3 hours) and the importance of images (images increase engagement more than 180%).
This time around, we get into the mechanics of each post. If you are going to truly optimize each one of your Facebook posts, you’ll need to get into the nitty-gritty of each one. This infographic called How To Optimize Your Facebook Posts (by quintly) is divided into three categories. The first covers the actual post itself. The second involves using Facebook Insights, and the third focuses on competitive benchmarking.
There are quite a few details here which you may have never considered before. For people who have been optimizing their posts for a while, this will serve as a refresher. Facebook has so much to offer personally and professionally, but just like any other social networking service, it requires commitment. Once you start paying attention to these details, they’ll become second nature and you won’t even think about them anymore. I hope this gives you new inspiration for your Facebook posts. If you would like to read more on this topic, you can click over to a helpful article I found called Evaluate Your Facebook Page With This Simple Checklist.
(Click Infographic To Enlarge)
Via: [The Technology Cafe]
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