Posting on Facebook, Twitter, Pinterest and Google+ is easy as pie. You just type some words, and add a photo if you want to get fancy. That’s pretty much it. If you want to actually be effective though, that can take a little bit more finesse and patience. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well. You can learn how to create effective posts on each site.
The interesting thing to me is that each social site is different. For example, I know my personal Facebook audience will like anything about Star Wars, and I know my Twitter audience prefers creative foodie stuff.
Based on that information, a few days ago I sent a tweet with a picture of the new watermelon Oreos, and it spawned a lot of engagement. I know my audience well enough to know that the same picture would have bombed on Facebook, so I didn’t post it there. I chose something else for Facebook that was more tailored to that audience. It’s important to know who your audience is and what they like.
There are some generic things you can do when you’re learning how to create effective posts. This infographic called How To Create Perfect Posts On Social Platforms (by MyCleverAgency) provides a lot of great information. I wish it was a larger size so it would be easier to read, but that’s okay. I love that positivity breeds engagement and sharing on Facebook. Twitter works well with a call to action. Pinterest likes the color red and no human faces. And last but not least, hashtags are popular on Google+ so it’s important to use them.
Just picking up the tips in this infographic might cut your time in half when you’re learning how to create effective posts for the four most popular social sites. If you are a social media manager, you might find this especially useful. Good luck!
Via: [Social Media Today]
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