Categories: Social Media

How To: Rejuvenate A Brand via Twitter

Levi’s is a brand that has been innovation leaders in apparel  since 1873. But with so many new brands surfacing, they somehow needed to boost their brand awareness.  In order to get the hype they turned on Social Media and created a game that people can interact with via mobile and the web and of course through Twitter!.

iSpy to put in simpler terms is a catch me if you can game through mobile and web interaction. Pairs of Levi’s jeans were sent to the streets.   They were worn by the company’s representatives.  What the users must do is piece together clues sent through the micro-blogging site Twitter.  The clues will lead people to where the pairs are located.  When a consumer spots the representative, then He or she must ask the wearer the question, “Are those a Levi’s?”  The wearer then has to give the jeans to the person on the spot.

The campaign generated a lot of buzz, had people talking about the brand again and since it was through social media, the impression made by people was that it is a cool brand and had people wearing the brand again.  Simple and effective.  What the power of social media can do, real time engagement and fast feedback.

As more  brands turn to social media as a vehicle to speak with their consumers, I believe we will see a lot of interesting and creative concepts in the near future.

Main Image Source

Host’s Levi’s campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

Misty Belardo

Misty is a Digital Sr. Project Manager at Barefoot Proximity in Cincinnati OH. Her true love is design and self-expression. She believes in encouraging others to bring out their creativity to the surface and in whatever medium they feel comfortable with. A designer at heart that loves hand drawn design. She enjoys sketching, painting and doodling. Creating avatars and hand drawn icons and logos are her favorite. Gifted with a very active imagination and uses that to blog about her interactive experiences. Coffee and music lover. Loves social media, co host of PodJamTV with Marty McPadden. Connect with her on Twitter @mistygirlph and FaceBook : Mistygirlph

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