If a picture is worth a thousand words, how many words is video worth? I guess it is somewhat of rhetorical question, but one that is ever so important in this time of increasing Internet speed and usage. If you are a brand, you have a limited time to grab the consumer’s attention on the Internet. A study was conducted in the end of 2012 that said you have about 8 seconds to attract someone’s attention on the Internet. That’s where the power of video content comes into the picture.
8 seconds isn’t exactly a lot of time, but it’s not as little as previously believed either. You can actually accomplish a whole lot during 8 seconds, especially if you utilize the power of video content. The future of advertising has always been in video, or at least that’s what all the statistics show. If you want good results, you need to grab the user’s attention fast and keep them there until you have sold the product. It’s as simple as that, but it’s easier said than done.
Producing a short video packed with information is not exactly done in 5 minutes, no matter how short the video is. You’ll have to plan the video, meticulously, in order to get the right information into it. Usually it’s a cut and cut process (yes, it’s all about cutting content out). Everything that doesn’t immediately sell the product is expendable. The best commercial producers know this, and we see that each and every day. Some commercials don’t even use one single word, and yet you still know what the video sells.
Video doesn’t always have to sell us something. The impact of video content goes far beyond selling products. Internet video content is of course good for news, movies, humor and all kinds of great things. Video content is even used for educational purposes to efficiently present content to educate us all. The video content presented to you in this videographic article is such a video. It’s presented by Al Boardman and is called The Power Of A Video. Its purpose is to educate you on the power of video content, it’s as simple as that.
Via: [visual.ly]
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