TikTok vs Instagram – Where To Spend Your Marketing Budget

In the last decade, Instagram has dominated the social media networking industry. Especially for the business, where organic Instagram growth service came to the fore. They even beat (what would later become their parent company) Facebook.

But recently, one Chinese company came to fight for the number one spot and even tried to dethrone the inviolable ruler. Naturally, we are talking about the sensational TikTok. In this blog, we would like to see who will win this battle and what’s the best platform to spend your marketing budget on!

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IMAGE: PEXELS

Instagram As A Champion

Like we mentioned in our intro, Instagram became an undisputed champion after beating their parent company Facebook. Since then, this platform has become every day (or better yet every moment?) thing for billions of people. Nowadays/ in this day and age, you don’t ask people for phone numbers; you ask them for their IG handle.

But, we are here to talk about the business side of Instagram. First and foremost, this photo-sharing app is home to many influencers. Companies are able to target specific demographics based on their age, location, gender, interests, and many more.

It also helps that Instagram growth service is the most proven method for any social media networking, where you can increase your number of followers exponentially.
This is because Instagram is a fairly demographically, balanced app, and it offers loads of room to grow.

TikTok As A Challenger

Due to China’s vast demography, TikTok has a good head start. And since Instagram is banned in China, you can only imagine the advantage TikTok holds in this situation…Not to mention the fact that this Asian country is TikTok’s infamous motherland!

It gives a boost to hundreds of millions of users that can eventually become customers. However, it seems TikTok is not everyone’s cup of tea. At least not yet.
More than 55% of users are aged between 16 and 24. Gen Z holds the reins on the platform. Many brands have to change their strategy and approach because of the younger audience.

TikTok is a platform where anyone can become an influencer,  whether you have 100 followers or 100000. With these short, energetic, and ‘catchy’ videos, anything and anyone can become viral.

Instagram vs TikTok

These social media networks offer a lot for both customers and businesses, both in their unique way. There is no discussion of why these two are the most popular apps in the world today. TikTok is perfect if you absolutely understand the platform and its users.

It gives you a closer look at the new generation and their needs. Another good thing is that you can create up to 60-seconds long videos, while on Instagram Stories, you can create videos of only 15 seconds.

Sure, there’s always video posts or IGTV, but that never lived up to the hype like regular post pictures and stories. Instagram gives you more tools to play with and more ways to get in touch with your audience. Engagement rates and reach can be tracked, which gives you a chance to keep track of your Instagram campaigns.

Final Conclusion

In the end, only one can win it all, and that is the undisputed champion and still undefeated platform, Instagram. While TikTok is still growing and has a ton of potential, it still doesn’t have what it takes to remove the crown from Instagram’s head. The Facebook company still holds that number one spot, and it’s hard to see when and if they will lose that famous title.  Long live the king!

If you are interested in even more social media-related articles and information from us here at Bit Rebels, then we have a lot to choose from.

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IMAGE: PEXELS

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