Facebook, with over 2 billion users and the numbers increasing daily, is one of the platforms that can your business important leads. However, to implement this strategy effectively, one of the most important strategies is creating a Facebook page for your business, ensuring that the page has a good number of followers, and keeping that page active by posting frequently and engaging with the followers who give you likes.
To gain more likes, you must understand the demographics of your audience: ranging from age, economic level, education level, nationality, tastes, preferences and other aspects. After which, implement a strategy that motivates your target audience to follow and like your page. With this in mind, understand the nature of your business, goals, products, and objectives then highlight these to your target audience.
After defining your audience, set goals for your marketing strategy. Do you wish to market your products, encourage email subscription, encourage traffic to your website, or advertise an application? Whatever goals you have, ensure they are SMART–specific, measurable, achievable, realistic and time-bound.
With both your audience and goals in mind, the next thing is to create entertaining, informative, relevant and interesting content on your page. The content can be in the form of videos, photos, memes, or any other content with a catchy title or caption that can appeal to your audience.
Keeping the page active is another great way of boosting Facebook likes. Ensure that you keep the audience engaged and entertained at all times. If possible, run a contest on the page and reward the winner with goodies. The contest shouldn’t be hard or complicated, it can be as simple as requesting followers to post their photo on the page while holding your brand. Also, if someone asks a question, always be prompt in answering the questions, concerns, or forwarding it to the relevant department.
To buy Facebook fan page likes is one of the most controversial strategies for growing your Facebook followers. If you conduct a quick Google search on the phrase “buy Facebook likes”, you will get many companies which are in this business. The point of the controversy regarding this strategy is the origin of the likes, and whether they can add value to your business at all.
Well, the jury is still out there, but the truth is, in the world of marketing, perception is everything. Simply put, someone is most likely to like your page if you already have 10,000 likes as opposed to a page with 500 likes. Thus, whether it is ethical or not, the truth is that this strategy can work.
Facebook is one of the most powerful marketing tools that can help take your business to the next level. Although there are already a lot of strategies that are tried and tested, the truth is, there are countless strategies more to explore. The trick is to identify the strategies that are most effective to your business model and exploit them fully to your advantage.
If you are interested in even more social media-related articles and information from us here at Bit Rebels then we have a lot to choose from.
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