A good website and website translation is more important than ever. There is a great chance that the website is peoples’ first touchpoint with your organization or company. Therefore, you need to make sure that your website leaves a good first impression to your public. Below you can read some essential tips on how to improve your own website.
Keep your content short and readable. A lot of text and other unnecessary elements can distract the user. Get rid of these elements to keep your audience interested. Most people who visit your website do not have the patience to read a large amount of text. Instead use bullet points, headers, and pictures to convey your message. This way you keep things clear and keep your audience interested.
Make sure that people can easily navigate through your website. If people cannot easily reach the desired content, they will get irritated and leave to find a more user-friendly website. Try to implement a clear and well-defined navigation structure that will help your website user to find the pages they want.
Use call to actions (CTA) on your website to tell your website visitors what you want them to do on this particular page. For instance, would you like them to download, buy or do something else? Tell them by using short action-centered sentences.
A large amount of people uses applications and websites on their phone. There is a high chance that a lot of people will also use your website on their smartphones. It is therefore important that your website is adapted to smartphone use. Make sure that your website is optimized for different devices and has a responsive design.
There is no such thing as a universal target group. Every country has its own communication style and therefore desire a different approach. Make sure to take these differences are taken into account. Website content needs to be custom-made for the relevant audience. So, if you want to release different versions of your website, make sure that they contain content that appeals to your target group.
In case you need help, it is sometimes a good idea to consult a professional translation agency who can help you with the website translation and create different website versions. Not only do they assure that text is flawlessly translated, but they also know how to make it appealing for people from different countries.
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