Apple Really Does Make You “Think Different”

I’m a huge Mac fan. I’m inspired by Apple and Steve Jobs. I know, I know – It sounds so cliché!

However, despite the title, this is not just another article about Apple. This is an article about how our subconscious mind reacts to the 3,000 – 10,000 brand exposures it sees every day that we don’t even notice on a conscious level.

The MBA students at The Fuqua School of Business at Duke University conducted a very interesting study about “incidental brand exposure.” I knew that some brands (logos) ignite specific feelings or attitudes within us. For example, every time I see a Dairy Queen logo, I instantly crave an M&M Blizzard.

I did not know until I watched this video that it really goes one step further, that seeing those brands, even if only on a subconscious level, affects the way we think and our behavior. This makes me wonder how much of our thought process is voluntary and how much is involuntary.

This is fascinating stuff. Enjoy!