Categories: Technology

Common Misconceptions About Virtual Events

Virtual events expanded in the digital world more vividly after the onset of the pandemic. With the rising Covid cases around us, it has become mandatory for the corporate world to shift from physical events to virtual ones. Despite the expansion of the idea around a virtual event platform today, the concept of such events is relatively new. The common misconceptions about virtual events make people view the concept as erratic and hopeless.

Here, we aim to help you break the wrong ideations about virtual events with some common misconceptions attached to them. Eventually, this is likely to foster the success of your corporate business and leverage them for maximum impact.

IMAGE: UNSPLASH

Myth 1 – No One Is Interested In Attending Virtual Events

Virtual events are convenient, flexible, and easily accessible. They also cut down on travel costs. As such, it drives most attendees to opt for them more vivaciously than a physical event. More importantly, on a virtual event platform, attendees are more bound to feel confident about connecting with other corporate individuals online from the comfort of their homes. So, it is naturally a misconception that no one is interested in attending virtual events. Certain reports also suggest that the figures are higher among virtual event attendees than the offline ones.

Myth 2 – Virtual Events Are More Effortful

Both physical and virtual events involve effort, energy, and time. Whether it is the registration process, streamlining the events, or inviting attendees, the process is lengthy and needs full attention. However, a virtual event can help ease the process, and requires less manual labor and more automation.

This means the risk of inaccuracy reduces drastically, and the room for efficiency increases. More so, on a virtual event platform, it is easier to organize events because the dependency on other individuals reduces. You can now organize the entire event from the comfort of your home and still have room for incorporating innovation.

Myth 3 – Virtual Events Involve Complexity

Many people not well-versed with technology may seem to have a tough time organizing events on a virtual event platform. This is a misconception that looms around a lot. However, virtual events make it easier for you to focus on the organization as it shifts the tasks from a team of experts to the tech team online. The tasks can also be aligned properly for an organization that helps cater to all of them without forgetting about any.

Myth 4 – You Can’t Monetize An Online Event

Most people think monetizing an online event on a virtual event platform is difficult. But that is not true. Today, many online spaces provide a list of exhibitors and sponsors to work with. You can also promote your online event and seek monetization via social media platforms, online banners, advertisements, and networking spaces. You could also make the most of sponsorship giveaways and prizes.

These are some common misconceptions regarding virtual events that we attempt to break. If you are interested in organizing a virtual event lately, keep them in mind.