It is no secret that search engine optimization (SEO) improves your digital marketing return on investment, but did you know that SEO can also offer a close rate that exceeds 10% higher than traditional marketing? It’s true! Any amount of investment in digital marketing strategies is well worth your time.
Many people shy away from SEO because they are intimidated by its complexity, but there are tools that make it easy to create a smart and highly competitive SEO strategy. Here is a brief overview of 5 SEO tools that you need to start using right away if you want to increase your site traffic, improve your credibility, and measure your success in real numbers.
If you are looking for more online traffic from Google, it may be a good idea to make sure you fully understand what people are entering the search bar by performing a keyword search of your own. Google Keyword Planner is a free research tool that can help you research exactly what keywords people search for and gain the traffic you expect on your site.
The benefits of this free tool include suggestions of unique and useful keywords, so you can discover new keyword ideas that you would not find anywhere else. Another highlight of the tool is that you can request metrics for your current list if you already have a list of keywords. See the number of clicks received, estimated costs, CTR, and CPC.
A great way to increase leads, backlinks, and press mentions is by using an email outreach tool called Outreach Plus. This is an advanced piece of software that helps marketers gain a larger customer base and increase online traffic and establish relationships with their clients.
This software can launch a campaign within minutes. It appeals to various businesses such as marketers, sales, public relations, and human resources. If you are interested but not sure you are ready to commit, there is an opportunity for a 2-week free trial on all the subscriptions, which can be canceled at any time without penalty.
This comprehensive toolset is considered an all-in-one SEO that is proven to provide you with solutions that will lead you to success. A few key components of MOZ Pro include site and rank tracking audits, backlink analysis, and keyword research. Simply sign up for your MOZ Pro plan and immediately gain access to MozBar, keyword tracking, and 24-hour online support.
If you are looking for a foolproof way to stay on top of all things related to your site optimization, SEMRush can help you do this. It is an all-inclusive SEO toolkit that can perform up to 10 searches a day, develop and manage projects individually, utilize the site audit tool, and track up to 10 keywords at a time.
These features are included in the free subscriptions, with additional opportunities available for those who choose a different pricing plan. There are several subscription options available to suit a variety of needs.
Probably the best feature of SEMRush is the ability to crawl up to 100 pages of your site by using SEMRush’s site audit tool. This will assist you in identifying potential problems and help you find opportunities for improvement.
Are you curious about your competitor’s marketing strategy and wish you could just take a quick look at what they have planned? With SpyFu, you can gain access to a fairly inexpensive SEO toolkit that will allow you to (legally) see how your competition is performing on search. It’s as simple as a couple of clicks, and you can see how a domain ranks and all the places where the domain has appeared on Google.
If data is what you are looking for, SpyFu can give you that and so much more. Additional features include getting more traffic to your blog, improved personal ranking, and thorough ranking history of your competitors. These are just five of many SEO tools available to assist you in reaching your goals and improving your return on investment.
An organic search engine optimization company can provide in-depth reporting and quality data by using some of the tools discussed here. If you are interested in additional marketing strategies and want to learn more about how SEO can increase your site traffic and conversions, reach out today.
Success is achieved through a sturdy SEO strategy that can be developed first, starting with an SEO benchmark report that will help assess where you currently stand with your site. Then, growth opportunities can be identified, and a solid approach can be established. It may seem overwhelming initially, but rest assured, it will be well worth it in the end.
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