As a content creator, website owner and entrepreneur, you need to make sure your SEO is spot on in order to help people discover your site organically. There are a million tutorials online about how to implement the best SEO tactics on your site, but one of the most traffic-driving variables are the keywords you use. It’s by implementing and utilizing advanced keyword research that you can really reach the masses and drive traffic to your website.
The keywords you use to identify your website and content directly impact the volume of traffic coming from search engines like Google and Bing. With the right keywords, short tail or long tail, you can actually beat your competition no matter how huge they are and rank better on search engines. It’s all about the keyword research and what strategy you decide to implement on your site.
There are plenty of tools online that will help you identify the best keywords for you and your content, but don’t go thinking it’s as easy as pressing a button and you’re done. Keyword research sometimes takes a good bit of effort and still you might not hit the sweet spot. When your keyword research is spot on, there is no limit to what volume of traffic you are able to drive to your website organically.
So how exactly do you go about a good keyword research tactic, and what tools are there out there? It is said that Huffington Post (and all of the other major websites) uses custom keyword research tools to find the best titles for their articles down to the second before they publish. As I said, there are a landslide of tools out there, but if you are just looking for a reliable one, I would say to go with the one that suits you best.
I have been presented an infographic called How To Do Keyword Research by Promodo which could be of use if you’re looking to increase your organic traffic by quite a bit. All you really need to do is look through it, follow the instructions step-by-step, and then see the results unfold as your traffic analytics start to bend the curve upwards. Keyword research doesn’t have to be a pain in your royal behind, but it does take some getting used to and patience.
(Click Infographic To Enlarge)
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