Web push notifications are usually messages that inform users about updates from the sites they follow. These are far better than emails or Short Message Service (SMS) in keeping users updated regarding information on new content, promotional messages, or site version updates.
The notifications bridge the gap between the site owner and the user by triggering the interest of the user to stay on the site or revisit it afterward. The goal is to catch the attention of the user without being intrusive because personal information such as email addresses or contact details need not be collected.
Site owners involved in the e-commerce industry are the first ones who ventured into push notifications. It is through these notifications that their promotional messages such as deals, discounts, and free subscriptions are sent. Topping the list of users of push notifications are bloggers, who have their own sites and various social media accounts.
Web push notifications keep their followers updated on new content posted on their blog sites and social media accounts. The Software as a Service (SaaS) users also use the push notifications to inform other users of version updates and changes.
Web push notifications are supported in a variety of browsers in different devices and it typically takes just a couple of seconds before these are broadcasted to several target users of different businesses and industries.
It is very much helpful in different industries, such as in eLearning for instance, because these push notifications provide information to the users about new toolkits available for the eBooks they purchased or accessed online.
There is various browser notifications guide for eLearning companies available online, which tackles how web push notifications are designed, specifically for the eLearning industry. It cites the advantages of push notifications and tackles the tips and best practices in forming these notifications. But to sum it up, there are just three basic steps in creating a web push notification:
After completing the steps above, it is important to define the content of the message and to prepare the page where users will be directed once they click on the message. It is important to keep the content relevant, short, and concise. In the same manner, it is also necessary to direct users to a page that will entice their interest and curiosity through a visually engaging layout.
Sounds pretty simple, right? And this is the reason why more and more people opt to use web push notifications in sending updates or messages to their users. But the real deal is in optimizing these web push notifications to maximize its capabilities in converting the audience, to highly valued customers.
Site owners who use web push notifications target the best results. This is the reason why a strategy must be in place based on several metrics that can measure the success of the notifications. These metrics include:
It is also important to personalize the message content of the notifications according to the target audience. Audience research can be conducted prior to crafting the messages to ensure that these messages are appropriate and relevant.
In line with audience research, it is also important to filter out the audience of the notifications according to the niche of the business and this will pave the way for more personal messages. Personalizing the messages will also make the user feel unique and entitled, instead of merely being part of a customer list. In this case, they will feel more engaged to respond.
In conclusion, apart from the metrics indicated above, it is recommended to boost the push notifications with another channel to fully engage them on the site. This is known as the multi-channel approach. Emails, for instance, can help a user who already decided to block the push notifications completely, to give the site a second chance and receive updates from it once again.
There are even various platforms that allow the synchronization of push notifications with emails. An SMS can also do the trick in making the user reconsider. Nonetheless, these other channels will only boost and optimize the push notifications further.
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