Categories: Technology

How To Incorporate AI Into Your Company’s Workflows

Artificial intelligence is no longer a nebulous, futuristic concept, and has now become a useful and even essential tool for businesses that want to stay competitive in their market. Successfully incorporating AI into company workflows isn’t hard, but it does require strategy.

Below are some tips for how to effectively incorporate AI into your business and make it work to your advantage.

IMAGE: PEXELS

Make Use Of Existing AI Features

If your business issues Apple or Android devices to employees, like tablets and smartphones, there’s a good chance those devices are equipped with AI features that your employees can use to their advantage. For instance, Apple Intelligence is built into the iPhone 15 Pro and Max, along with every iPhone 16 model, and also any iPad running A17 Pro or with M1 (and later).

These relatively new AI features offer enhancements to typical functions, like:

Getting pre-made suggestions for responses to emails and texts.
Being able to summarize long text quickly, along with creating bullet points.
Real-time translation of live calls into almost any language.
Being able to ask the app to rewrite text using a more professional or casual tone.
Photos can be edited with AI that will remove unwanted objects and seamlessly fill in the empty space.

If you don’t already issue smartphones, you should, as it can give your team a serious advantage. A new smartphone equipped with AI features, a strong case that will withstand drops, and added security features will make your employees far more productive.

Get Your Social Media Team Access To Generative AI

If you have a social media marketing team, or anyone who posts on social media on your behalf, they’ll benefit from having access to generative AI. AI-generated images can replace stock photos in most cases. For example, they can be used to make featured images for blog posts, thumbnails, album covers, memes, and more.

There are far too many options to list in full, but the post popular generative AI tools are:

Midjourney
Kittl
Ideogram.ai
Playground
Fotor
The generative features built into applications, like Adobe Firefly and Photoshop.

These are just some of the options people love. Each app comes with unique benefits – for example, Ideogram is known for creating accurate text, but Kittl has caught up to this and can now do the same. Midjourney is excellent for creating photorealistic images, art, and more, and you have far more control over the output style than with other apps. However, sometimes simplicity is better.

You just need to be careful about not generating or using images that violate someone’s trademark or other intellectual property. For instance, you can’t legally use images made to depict or look like a celebrity without their permission, and you can’t generate images that look like they have been drawn in the style of Disney. Some companies ignore IP infringements, but Disney goes after just about everyone.

Have Your Team Leverage AI For Content

If your team is struggling to create content for your company’s blog, try having them use ChatGPT, either to write basic content or get ideas. While AI generated content reads like it was written by a human, there’s always something a little off about it, as if it’s too formal and precise. So make sure you review each piece of content before it’s published to make sure it represents your brand’s tone.

If you do this, be aware that Google is now considering adding labels to content in the search engine results pages (SERPs) that indicates whether or not the content appears to be AI-generated. The downside is that an AI label might discourage people from clicking on your webpage.

There Are AI Tools For Search Engine Optimization

Where SEO is concerned, there are AI tools that will help you generate keyword ideas specific to individual platforms, like YouTube, Twitter, Instagram, and more.

AI Can Be Used To Generate Video Ideas

Just like you can use ChatGPT or similar apps to generate content for your blog, you can also use these tools to generate ideas for new YouTube videos, and you can even get a script outlined or generated in full.

Create A Future For Your Business With AI Workflows

Integrating AI into your business will be an ongoing process of testing and refining your approach. Not every integration will work or support your business, but there’s no way to know before you try them out.

However, by following a methodical strategy, you can implement, test, and choose the AI tools that will boost productivity, increase revenue, and foster long-term success.