Categories: Technology

Lifesaver Bottle

During the twin tragedies of the Asian tsunami and Hurricane Katrina, Ipswich water-treatment expert Michael Pritchard winced helplessly at televised coverage of throngs of refugees waiting for days for a simple drink of clean water. Stricken by the chronic failure of aid agencies to surmount this basic challenge, Pritchard decided to do something about it.

Using a non-chemical ceramic filter designed to block viruses measuring in at a miniscule 25 nanometers, the Lifesaver bottle can make the most revolting swamp water drinkable in seconds. Better still, a single long-lasting filter can clean 6,000 liters of water. Given the astronomical cost of shipping water to disaster areas, Pritchard’s Lifesaver bottle could turn traditional aid models on their heads.

“On the outside, it looks like an ordinary sports bottle. On the inside, there’s a miracle: an extremely advanced filtration system that makes murky water filled with deadly viruses and bacteria completely clean in just seconds.”

Allison Barrie, FoxNews.com

Watch a video that he presented at TED

Arnt Eriksen

Arnt Eriksen has worked with creative and visual communication for the last 2 decades, and is one of the leading authorities within digital- and social media in Norway. With his extensive experience from the advertising industry and from running his own agency for years, he delivers and builds actionable and quality relationships for businesses, organizations, and individuals. Arnt combines strategic and creative thinking with storytelling to engage and attract clients to companies. Arnt is a passionate and engaged speaker, keynoter and advisor to teach companies about communication and social media covering subjects such as “the future of communication”, “the ROI of Social Media” and “You – a digital brand” Connect with him at @arnteriksen