Search engine optimization and online marketing practices change constantly. New trends, new updates, and new strategies are commonplace in SEO. Therefore, you need to keep up with the constant evolution if your website is to remain visible, get more visitors, and convert these visitors into buyers or subscribers. Below, we take a look at the trends that have made the biggest impact in recent years.
You need to make sure that your search engine marketing strategy is optimized for mobile traffic. Keep in mind that most people these days access the Internet through their mobile devices (smartphones and tablets). Therefore, you should optimize your website design to match their needs. If it takes too long to load or is not mobile-friendly, you are losing potential customers.
Another search engine optimization strategy that has become very popular in recent years is that of guest blogging. This is a process that involves creating high-quality content for different websites that operate in the same area as yours but are not direct competitors. For example, if you sell cakes, you may look to post on wedding websites and blogs. The aim is to reach out to your target audience while also having relevant links pointing back to your website. Remember, it is always about quality over quantity!
Gone are the days whereby social media was only about creating content that had keywords in it and using link building to climb up the search engine result pages. Today, it is about your entire online presence, and the user experience that your website provides plays a huge role in this. It is advisable to get a website performance report so that you can understand how your website is performing in terms of speed and usability.
If your website is not enjoyable to use, viewers will simply close the page and head to a different website instead. This will result in your bounce rate increasing, which is going to hurt your search engine ranking.
Search engines, other than Google, have started taking up a bigger share of the market. Today, Yahoo! is the default search engine on Firefox. The rising popularity and acceptance of other search engines, therefore, means that it is vital to have greater visibility across all these search engines – in addition to Google, of course. This must be considered when putting together your SEO strategy.
Today, social media platforms present a crucial marketing medium as well as a customer service channel. Therefore, you need to engage with your audience on the right social media websites for your business. As you do so, ensure that you are as accommodating as you are active. This way, you will generate more hits, leads, revenue, and sales while building a loyal following.
In conclusion, always keep up with the latest search engine optimization and general marketing trends. If you do this, you can watch as your traffic soars, and as your visitors turn into loyal customers and representatives of your brand. Whether you are handling marketing on your own or using professionals, adopting the above trends will go a long way in turning your story into a success.
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