Categories: Technology

SEO Tactics: A Comparison Of Black, Grey & White Hat SEO [Infographic]

Many website owners disagree about what is the best way to perfect their website’s SEO. It all comes down to a strategy decision that could affect your website’s longevity and reputation. Some people believe that in order to succeed, you need to apply grey or even black hat SEO tactics. However, white hat SEO optimizers have a different opinion. White hat SEO tactics are always going to give you the most long term effects, and plenty of studies have shown that.

What is the real difference between white hat, grey hat and black hat SEO? It’s quite easy really. White hat is everything that is considered “legal” by search engines. That could be everything from keyword tags to content optimizing. When it comes to black hat and grey hat, it’s a little bit different. Black hat are SEO tactics that involve keyword stuffing, hidden texts and of course link farms and scraping. The latter is a form of content stealing which happens to pretty much every major website or blog.

Endeavoring into black hat SEO is dangerous, and it will most likely end with your website being banned from search engines altogether. White hat SEO tactics have a better impact and tell search engines that you mean business in a professional way. What one should also remember is that paid links are also included into search engine’s no-go SEO tactics. If a search engine finds out you have purchased a link, your site could potentially be banned from indexing as well.

We get a clearer look at what is considered white hat, grey hat and even black hat SEO tactics when we consult an infographic called Black Hat vs. White Hat SEO, presented by Cognitive SEO. If you have ever wondered what the differences are, and how you can prevent your site from being blacklisted from search engines, this infographic will tell you exactly what to do and what to stay away from. Staying within white hat SEO tactics is always the best. There is plenty of creativity to utilize when you stay within white hat SEO. Not only that, but you will also find it has way more impact and can sometimes even yield faster results.

The Difference Between Black, Grey & White Hat SEO Tactics

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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