When it comes to getting your website being found you ignore search engines at your own risk. If they only people that use your website already know your full domain then it doesn’t matter so much but if you want to attract new visitors and clients then it is important to pay attention to search engine optimization, or SEO as it is often called. The rules have changed and evolved throughout the years, but here are a few things you can do to get Google’s attention even if your website is relatively new.
It is important to keep the content on your site relevant to the visitors you want to attract. For example; if you sell car parts then ensure every article or blog post is related to cars, motoring or car parts. If you suddenly start posting about chocolate then it could confuse Google. Remember, search engines use the words, images, and videos on your site to work out what it is about. Don’t send mixed messages.
Your website needs to be properly set out, have good navigation, utilize tags, titles and keywords to let both search engines and prospective visitors know what you are offering. If it is not properly organized then Google will not know where to list it and visitors might be confused about your site’s purpose. If you are a novice when it comes to website layout and communicating with search engines then it is worth using an SEO agency. They can assess your website’s health and help you to choose the best strategy to improve your traffic and position on Google.
Social media is one of the easiest ways to get new visitors to your site but it can also help you to improve your position on Google. Create profiles on sites like Facebook, Twitter, and Instagram and share helpful content from your site. [pullquote]Use hashtags so people searching can find you. For example, if your website is about cat care then you could use hashtags like #catcare #cats #catowners.[/pullquote] Many social media users search the site using hashtags and they might see or share your content.
Don’t forget to add links to your homepage in your bio and include relevant photos. Utilising social media could save you months of work and it is also a good way to develop relationships with customers and clients. When they see you posting they will be reminded of your brand. Where possible, interact with them. You can do this if they comment on your posts or photos. Be sincere though and avoid spamming them with sales pitches. Google uses social signals when listing your page so it is a good idea to post at least once a week on your social media accounts.
Most people use mobile devices to access the web these days, whether that is a smartphone or tablet. As such, it is important to ensure that your site is accessible from these devices. If a designer is building your site then let them know and if you are using a template choose one that is mobile friendly. User experience is important to Google and it will win you brownie points with them.
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