Virtual events take place in digital space and are usually only offered and marketed online. Participation works both via the desktop and via mobile devices such as smartphones and tablets. However, virtual events can also be implemented using other devices, such as game consoles and VR glasses.
In addition to such virtual events and the well-known analogue events, there is also a mix of both: hybrid events. Here, for example, parts of the analog event are streamed live or digital interactions are installed. The first approaches to this existed even before the corona pandemic, but since March 2020 (further) development has been greatly accelerated.
Virtual events offer you as an organizer numerous advantages and completely new possibilities, especially if you have only held your events offline so far. You save valuable resources. The list of saved resources is long. You can do without printed materials – i.e. without production, shipping, storage space, distribution on site and their disposal.
The same applies to other resources that are used at real events. From catering to event technology, exhibition stands, posters, advertising banners, pop-ups, decorative material and much more. Depending on how you want to implement your virtual event, you can also save on renting the conference room or the exhibition hall. At the same time, however, you do not have to do without working with sponsors. You also save a lot of travel time.
Your event and its messages are always available and, thanks to the recording, can be experienced almost identically. All lectures, materials, and advertising messages are accessible to anyone with internet access, independent of time and place. What is not possible for real events, you can achieve with virtual events: repeat the experience for the participants over and over again. Participation from any location is an enormous advantage, especially with virtual trade fairs – this is how participants and exhibitors from all over the world come together.
Your event and its messages are always available and, thanks to the recording, can be experienced almost identically. All lectures, materials, and advertising messages are accessible to anyone with internet access, independent of time and place. What is not possible for real events, you can achieve with virtual events: repeat the experience for the participants over and over again. Participation from any location is an enormous advantage, especially with virtual trade fairs – this is how participants and exhibitors from all over the world come together.
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