Author: Michele Price
5 Ways Social Media Can Dominate A Trade Show
Being a savvy consumer and attendee at trade shows, industry conferences and even targeted local events is now an art and a science. We (the consumer) are way beyond being educated. We are tech savvy and running circles around you at our trade shows and conferences. So much so that the inability to ...
5 Things To Avoid On The B2B Trade Show Exhibit Floor
Thousands of messages blaring across the exhibitor floor have become the bane of every company that pays for space at trade conferences. Spending dollar after dollar, year after year, all while leads are more and more difficult to capture, frustrate the best of your sales team. Are your sales teams ...
5 Things To Tweet About During Your Next Trade Show
“I am not sure what to tweet” is the number one comment I get when working with companies who will be exhibitors at trade shows, conferences and events. Everyone goes into lazy mode and tweets by default. Stop tweeting, "Come to booth 1203 - we are giving away an iPad for you." Everyone has a contes ...
5 Ways To Get The Attention Of Attendees At Trade Shows
There is a lot of preparation that happens for exhibiting at trade shows, conferences and events. One piece of preparation that will give you a high ROI on your time and money is forming a communication strategy for each specific event. Too often we lie to ourselves, saying we do not have the time t ...
According To Stanford & Forbes: Successful Women Are Chameleons
Who knew chewing gum, dancing backwards, frying up the bacon, and finding lost keys would serve women so well in the business world? "What does that mean?" you ask so intelligently. It's simple. Once again, women have received confirmation that in order to succeed in business and move into positions ...
THE Missing Voice On Your Business Board of Directors
Creating diversity in the board room has reached critical mass according to Bloomberg findings supported by Catalyst Census. According to Catalyst, a not-for-profit organization that advocates for women in the workplace, only 11% of corporate directors of Fortune 500 companies are women.
Over 25% ...
Interview Tips For Creating A Media Frenzy
Do you want all your hard work to make connections with the media to go up in smoke for you and your brand? Can you afford for your PR team to spend time finding you exposure, only to have you blow it during the interview?
You spent all this time writing a great book, or building an expert body o ...
Business & Brand Communication: The Impact Of Your Words Matter
Coming from a family of orators - both my parents gave a speech, Voice of Democracy, in a high school competition. It's quite a romantic story how they met each other. It has given me pause recently when giving professionals feedback on the impact of their communication, the different venues of deli ...
Facebook Fan Pages Are More Than Trophy Walls
Is Your Community Fan Page Guilty Of Being A Trophy Wall?
You know the ones, they only post "community service events?" Guess why you don't have many "likes," comments and participation?
You are STALE & BORING!
With the plethora of opportunities, your Facebook presence has gotten stale. Why ...
Women Entrepreneurs: Small vs. Big Businesses
Watching what women do and say, and how that aligns to the needs of their business vs. their family, I was intrigued to discover we might have thought wrong.
Small Businesses Are Not Better For Women
Nell Merlino, founder of Take Your Daughter to Work Day, shared some very interesting data recentl ...
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