You know the ones, they only post “community service events?” Guess why you don’t have many “likes,” comments and participation?
With the plethora of opportunities, your Facebook presence has gotten stale. Why are you wasting it as just a trophy wall? You know, the ribbon cutting pictures, the kumbaya moments where everyone is picking up litter, and the pat me on the back moments that create no reason for people to participate past a surface level “good job.”
Your community wants to share with you their wants, likes and needs so that together you can reach a mutual goal.
Yes, it is good to spread the love and recognize people in your community with pictures of events and accomplishments. That is a given, but it should not be the purpose of your communication.
Your purpose is to create a space where the community comes to connect, discuss and learn from each other. Find new ways to support each other in your separate as well as mutual goals and solutions.
When will you look passed the superficial ways to leverage your time and resources in social media?
When will you craft a strong purpose with an insightful strategy so you are truly serving your community?
That is when you will find government, developers and businesses willing to step up and play an active role with you and your facebook fan page.
You just gave them a reason to be part of the collective voice in your community.
Image Credits: [Atlantic Song] [Flickr / Christocollin]
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