What’s the best content you can share and how do you create it? Can you become a master at creating viral content? These are but a few questions most brand marketers ask themselves at some point. The answers to these questions are simple there simply is no way of completely knowing what will and will not work. It’s a trial and error game. To create good content is to create something that you feel is both important for your brand and appealing to the visitors.
There are a lot of words that can be woven into the phrase “good content” and the explanations can be as many as there are words. However, there are a few things that you can think about when creating what is going to draw people to your website. The first thing that I always do when I look through the “tips inbox” or do research myself on the Internet is to try and feel what I personally think. Is it appealing to me? What’s my initial reaction to the tip or research information I have gathered?
Many times it is what I call “dead content ideas”. They are just ideas that will not amount to anything in particular. You can’t make good content from stuff that doesn’t even appeal to you. Trying to determine what is good content yourself is always a good pointer. After all, the things you are trying to present to people and make them like are stuff that you like as well, that is why they come back to your site.
I have many times tried to come up with a sure way of determining whether an idea is good or not, but as soon as I think I have cracked the formula something changes and the idea takes an entirely different direction. There is simply no way of knowing beforehand whether the content you will create will appeal to the masses.
But, (this is important), there are things you can do to increase the odds of creating good content. They come as a compiled single string flowchart that takes you from idea to success. What I have learned is that if you have people that like what you write they are usually the best ones to give you constructive criticism that will help you learn and grow.
This single string flowchart is put together by Spundge and is titled The No Hype, Buzzword-Free Guide To Creating Good Content For Your Business. This particular flowchart gives us plenty of vital pointers about how we can position ourselves to create good content that will propel our business forward. When coupling logic and creativity you often come up with the best ideas. But it takes more than an idea to create good content, and that is exactly what this flowchart will tell you while it guides you through the process.
(Click Flowchart To Enlarge)
Via: [visual.ly] Image Credit: [Every Thought Captive]
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