If you developed a Saas (Software as a Service) product that’s generating decent income, you’re probably in a happy place. But if you’re keen on adding a few more digits to that sales figure, you’re going to need an effective B2B sales strategy to bring in new customers as well as retain the old ones.
Due to tough competition around, it can be a difficult task, but a well-thought strategic plan can help boost your SaaS product sales. We’ll discuss it below.
Direct selling gets you in touch with the right people. Often, the first salespeople from a company are from the top management, mostly decision-makers. This is your chance to show your product offerings directly to the customer and make an impression.
If you’ve never tried direct selling before, you can start by researching your target customer. When you have the idea, locate these people from:
Once you have a prospective customers list ready, do the following:
Avoid cold calling at all costs. It’s an old-fashioned method that can have adverse effects and your phone number, in some cases even getting your number blocked.
You’re well aware of all the cool and magical things your Saas product can do, but how will you translate those thoughts into a compelling value proposition? Clear communication is your key to success. An effective value proposition must answer the following questions:
Always curate your value proposition according to the business you’re selling the product to, and never follow a generic approach. You can use a presentation template but edit it to meet individual client needs. Mention how your product can help that specific business because, in the end, it’s individual people who make the final purchase decisions.
You can’t deny the power of search engines and their significance towards a successful business. If people are looking for your product, using Google Ads may turn out a profitable step.
Google Ads auctions keywords that show highest on the search engine results page (SERP), based on CPC (cost-per-click), and whoever bids the highest price gets the top position for that keyword search.
Here’s how to get started:
Search engine optimization, if done correctly, can generate countless leads for your Saas business in less time. The most common method is blog-focused content marketing. Relevant and fresh content leads to website traffic, resulting in more potential customers.
Do the following to take full advantage of SEO:
This strategy works as a sales funnel. Use it to create awareness and interest in new customers. How well you implement the plan determines the course of decision and action by the potential customer. It’s a time-consuming process but a one-time big effort.
Running a Saas business is not easy. But if you’ve already stepped into the game, you’ve gone through the basic struggle stages and have a client base. The best way to increase your clientele is to cleverly use the above-stated online resources.
Keep your focus on moving the client through the sales funnel, get personal by hosting a webinar, and ultimately close the lead. Once you acquire a few successful leads, it means you’ve properly implemented the plan, and it will lead to more business.
If you are interested in even more business-related articles and information from us here at Bit Rebels, then we have a lot to choose from.
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