Categories: Design

Every Time You Make A Bad Ad: This Happens!

It’s not exactly an understatement to say that the advertising industry is built upon the imagination and ideas of a weirder tomorrow. Every time a new ad is launched, either on or off the Internet, it’s seems to be yet another step closer to madness. This is just to catch our attention, and to make us dedicate those valuable seconds or minutes to what the advertisers are paying for. Sometimes an ad campaign even boils down to the success or failure of a product or service, so people are getting ever more creative.

That’s exactly what the people behind The Eagle Awards did to launch this year’s print awards in South Africa. They created an ad campaign that will for sure catch your attention. Why? Because it will destroy, inhibit and alter any pleasant dreams you have ever had when it comes to the story telling of a magical evening.

The clever and quite funny ad says that every time you create a bad ad, either a fairy loses her wings, a unicorn dies or a a bunny commits suicide. As we all know, none of us wants any of these things to happen, so apparently it will make you think twice before you clear an ad for your product or service. This is, of course, good since we too often see people rush through that process and the result is horrific and usually embarrassing. So if you’re reading this, and right now you are brainstorming about an upcoming ad you’re working on… please spend a second thought on it and create a good one. We don’t want another unicorn to die. Please!

Image Credits: [The Eagle Awards]

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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