What began as a passion for Fortnite has transformed into a digital empire for Canadian content creator Joe, better known as Sizl- a name now synonymous with viral gaming content and groundbreaking collaborations. His journey from a fledgling YouTuber to a central figure in one of the platform’s most dominant creator collectives is a testament to internet stardom’s unpredictable, fast-moving nature.
Sizl’s rise began humbly in June 2018 when he started uploading Fortnite videos fueled by sheer enthusiasm for the game. But it was in the Spring 2020 that his channel exploded. A single video- now at 4.8 million views and 211,000 likes- catapulted him into the spotlight. By May 25, 2020, he had secured his first major milestone: 100,000 subscribers and YouTube’s Silver Play Button, marking his arrival as a rising star in gaming.
IMAGE: JOE SIZL
The real turning point came in 2021 when Sizl pushed creative boundaries with a six-episode series that amassed a staggering 45 million collective views. One standout installment alone garnered 14 million views, 188,000 likes, and 5,800 comments, bringing in 130,000 new subscribers practically overnight.
His success caught the attention of MrBeast Gaming, landing him a coveted spot in one of their videos- a collaboration sponsored by Epic Games that racked up 31 million views. But Sizl wasn’t content with solo success.
In 2022, he joined forces with fellow Canadian creator Bennett “Melt” (1.07M subscribers), and their chemistry was undeniable. A TikTok teaser for their showdown went viral with 27 million views, while the whole YouTube video hit 11 million.
Soon, they expanded their circle, teaming up with gaming heavyweights Bazerk and 2Swifty4u to form an unstoppable quartet. Their debut group video, featuring all four, pulled in 5.5 million views, cementing their status as Fortnite’s most dominant collaboration.
Sizl and his crew made a bold move when it seemed they’d peaked in gaming. On March 10, 2023, they launched Family Friendly, a new YouTube channel dedicated to weekly long-form content. Despite the name, their brand of humor leaned into edgy, mature comedy- a gamble that paid off spectacularly. In just 50 weeks, they hit 1 million subscribers, earning the Gold Play Button- a rare feat in YouTube’s saturated landscape.
After an extended break beginning January 1, 2024, fans have been clamoring for their return. With the channel now sitting just under 2 million subscribers, the group’s comeback- slated for March 28, 2025- has become one of the most anticipated events in recent YouTube history.
Now based in Newport Beach, California, Sizl, Melt, Bazerk, and Swift have taken their collaboration to the next level- living and working closely together to create the most engaging and innovative real-life content possible. Their bond, once forged online, now thrives in person, fueling a creative synergy that brings their signature humor to life in dynamic, high-quality productions.
One thing is clear: Joe Sizl and the Family Friendly team are just starting. With their relentless creativity and unmatched chemistry, they’re not just riding the wave of digital entertainment, but shaping it.
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