As social media is used by more than half of the entire world’s population, just imagine how much benefit it can bring to you in the music industry. It can help you create and grow your fan base and boost your chances of getting your music discovered.
Spotify is also one of the biggest platforms where you can grow your audience, and you can use a paid organic tool to get Spotify followers quickly for this purpose.
However, if you are looking for ways/tips to promote your music on social media with almost no money, keep reading this article.
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1. Know Your Audience
Of course, you want to increase your fan following and for this to become a reality, you have to know your audience’s likes and dislikes. It may be hard for you to know about your audience at the very start.
However, as you keep posting on your social media platforms being your authentic self, you will be able to view the in-built analytics that will tell you about reach and engagement.
This will help you in analyzing what your audience interacts with the most and their likes. Then, it’s your responsibility to create the same kind of content to keep them interested in your music content.
2. Optimize Your Social Media Accounts
In order to create your online presence where you can easily be found to promote your music, optimizing your social media profiles is a must.
Whether you’re using TikTok, Instagram, Twitter, or Facebook, you must make sure all your social media handles are the same. So, your fans don’t have a hard time searching for you and following you.
You must also use the same profile picture across all your profiles. Adding a link to your upcoming album, song, or concert in your profile bio/description will elevate your chances of being listened to and appreciated.
3. Stay Consistent Across All Your Profiles
If you have posted about your upcoming merch or a live concert on your Instagram account, you should do the same on all your other social media accounts as well. This will make sure all your followers are aware of your activities.
It’s also best to tag the venue where you performed your concert or whoever you collaborated with on a song to make your music more discoverable by their followers too and vice versa.
You can always use a social media scheduling tool to organize and schedule posts in advance and stay consistent across all your accounts.
4. Engage And Interact With Your Fans/Followers
What do you think is the point of using social media if you aren’t interacting with your fans/followers? Social media is a platform where you get “social” with others.
If all you do is post about your upcoming song or your newly released merch, your fans will not take you seriously, as you’re thinking of them solely as consumers.
Make them feel appreciated and a part of your community by replying to them, liking their comments, or even re-sharing their content on your page.
You can also take one step ahead and ask them about what kind of music they want to listen to from you in the future, or what they think of your new album.
5. Create And Post Video Content
Video content is king in social media strategies. This is what people like to interact with the most and enjoy watching on their feeds. That’s even one of the reasons for the popularity of TikTok.
Whether you want to create a snippet of your song, your behind-the-scenes, or a sneak peek into your concert, create a short video and post it on your social media profiles using the relevant hashtags.
You should also go live on your Facebook or Instagram account once in a while to engage with your fans and keep them updated about your music.
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