Categories: Geek

Anti-Geek Commercial: Break Free Of The Pixel

I think most of us are not exactly overjoyed when we are watching a movie and a commercial interrupts our intense experience. It is; however, a necessary nuance in order for us to even be able to  see a movie without having to pay a price close to a what a movie ticket would be. It seems that commercials are getting ever more creative though, and that we like, right? It’s when the old school commercials come on, whose only apparent purpose is to sell us something without even as much as entertaining us, that we seem to get a little annoyed. It happens quite often that I am over at someone’s place, and when the commercials start, they start complaining about it.

If commercials would be as creative, entertaining and also as visually stunning as the one from Stihl, then I could sit and watch commercials all day. Their pixel creativity and the way that they portray life boxed into cubes is as anti-geek as it is genius. I am sure a lot of people can interpret the commercial differently, but it seems the video tries to get us to enter the real world instead of constantly staying inside and online, thus the pixel reference.

Maybe I am entirely wrong, but that’s how I look at it. I am quite impressed with the way they created this commercial, especially the blocky graphic style they have managed to convert real world items into. Whether it is a simple plugin or some heavy CG going on I don’t know, but I guess it’s probably a combination of both. To me this whole thing resembles the Lego For Adults fake ads that we published not too long ago, and I keep wondering if those were done in the same way. One thing is clear though, apparently we need to escape the pixel!

Richard Darell

Richard Darell is the founder and CEO of Bit Rebels, a multifaceted online news outlet that reports daily on the latest developments in technology, social media, design and everything geek. Today this media entity welcomes more than 3.5 million unique visitors per month and is considered the go-to place for people in constant motion. As an Internet entrepreneur, he is dedicated to constantly trying to develop new ways to bring content faster and closer to the end user in a more streamlined way. His excitement for statistics has allowed him to further develop systems that continuously produce accurate and fast-paced analytics to better optimize the approach by which Bit Rebels presents news and content. His graphic design background has proven to be an important tool when designing new systems and features for Bit Rebels since the development of solid and stable code depends entirely on their structure and implemented procedures. Richard currently resides in Stockholm, Sweden and directs the Bit Rebels offices in both Stockholm and Atlanta. You can reach Richard at richard@bitrebels.com

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